Amazon’s Alexa seems to have garnered the most buzz among members of the technorati elite politburo, but the math suggests otherwise. Wait. What? Math? Doesn’t Amazon sell more home gadgets than anybody?
Kinda, sorta, mostly, maybe but it depends on how you count. I submit to you that no gadget maker owns the home– yet– because most of the gadgets are stupid and few of them do what we want, and seldom work well in concert.
What we want is for our personal digital assistant to control all those gadgets. ‘Hey, Siri…’ should have more meaning than asking about the score on a football game. ‘Alexa…’ should have more capabilities than asking about the weather. Google’s clumsily named ‘Assistant…’ should be able to do more than speak in decent English.
The reality is this. Alexa may be gaining on the industry leaders– Google’s Assistant and Apple’s Siri– but the differences are represented in some incredible math. Apple has well over 1-billion devices that use Siri– iPhone, iPad, Mac, Watch, AirPods. Google just announced it counts about 500-million people that use Google Assistant.
Not so big numbers come from Amazon which says 100-million Alexa devices have been sold. Google has perhaps 2.5-billion Android devices capable of using Assistant. Apple has perhaps 1.5-billion devices capable of using both Siri and Assistant.
Amazon has sold 100-million Alexa devices.
Who’s winning the home? It ain’t Amazon, despite the laundry list of gadgets that use Alexa. As it stands now, nobody is winning the home because no techno-gadget maker has been able to pull all devices together to handle obvious voice commands. Not Apple. Not Google. Definitely not Amazon.
The race to own the home will end in failure. No single entity– Google, Apple, or Amazon– will win. No, not even Samsung.