You see Apple raising its privacy and security profile on television commercials, yes, but our favorite fruity company tends to put some of its money where its public mouth is.
Yes, Google gives Apple billions of dollars a year to make Google the default search engine on Safari, but have you heard the latest? Online advertisers hate Apple. They hate privacy. They hate Safari.
A couple of years ago Apple put a feature into Safari called Intelligent Tracking Prevention. That’s Safari on iPhone, iPad, and Mac. And, in true Apple form, the company continues to improve ITP.
That means advertisers who target Apple’s customers– those using Safari– don’t make as much money as targeted customers using Google Chrome.
They don’t like that.
What ITP does is stop websites from knowing what you’re doing while you browse elsewhere. That means advertisers find it more difficult to target Apple’s Safari users; iPhone, iPad, and Mac. Advertisers want Apple’s customers because we tend to be more valuable than Windows or Android riffraff.
Half of all mobile browsing is done on iPhones and since Safari blocks certain tracking, Advertisers cannot easily ID a user.
Now, tracking is tracking. Regardless of what you do, where you browse, which apps you use, someone somewhere is tracking you, but Apple has worked to maintain its position on privacy– kinda, sorta, mostly; it walks a tightrope in its relationship with Google– by improving features that provide more privacy.
Yes, it’s a cat and mouse game; or, maybe leapfrog. Right now Apple is winning and that’s good news for Safari users. That makes me wonder why anyone who is concerned about privacy would use Google or wander through Facebook.