There’s no such thing as a free lunch. Free anything comes with a price somewhere in the chain. That free desert? You paid for the meal. It’s included, not free. Free earbuds in the iPhone box? You paid for those. Try walking into an Apple Store and ask for a free pair of earbuds.
OK, what about free online storage. Apple gives 5GB of free storage to every customer with an Apple ID. Google gives 15GB of free storage. What’s the exchange? Think of free storage as an add-on to free apps from Google– Chrome, Gmail, Waze, Google Maps, and on and on.
Google doesn’t collect money from us to use those apps. Instead, we are required by the agreements to allow Google to collect information from us which is then used in advertising and promotions to manipulate our behavior.
Facebook does the same thing. Free access to the social media network in exchange for both personal information and the right to use it against us in advertising. Suddenly that doesn’t sound so free, does it?
How long have you had a Gmail account?
I got mine back in 2004 when Google launched the free email service, and every few years it upped the storage limits. That ended back in 2013. No additional storage since then. Unless you pay. The free lunch has become a free snack. If you hit that 15GB storage limit then Google wants you to pay up with a move to Google’s Google One platform.
Apple doesn’t give out free lunch, either. That free 5GB iCloud storage cap? It’s capped for a reason. If all you use it for is Safari bookmarks, Keychain, Calendar, Notes, Reminders, and other settings, you might be good to go for a long time. Got Photos? Want them backed up to iCloud? 5GB is free. 50GB is not.
See how that works?
One of my neighbors bought a Chromebook three years ago. Google gave 100GB of free storage for Chromebook users. She bought a new Chromebook this year. Now the free storage is down to one year.
Look, this is simple. We live in a capitalist world. Everyone is out to get your money. Everyone. From your boss who wants to pay you the least, to Apple who gives you quality look and feel in exchange for a higher price tag, to you– you want the most salary you can get.