That also means I get to watch Apple’s iPhone event and get paid for the pleasure. It’s a personal day. Personal. OK, Apple’s latest iPhone event was packed with goodies, and met most of the last minute expectations the rumor mongers pushed into the Applesphere the past month.
What was missing? Not much, but some things. A few rumors said to expect a new iPad Pro and a new MacBook Pro, but I didn’t buy into that one. October sounds more reasonable, and besides, iPhone dominates everything for at least a month after the announcement.
Apple Watch Series 5 got the surprise upgrade of a new display that is always on. Apple seems more competitive with prices, too. iPhone 11 is less than iPhone Xr was last year, but Pro and Pro Max remain, well, maxed out on price. Goodbye, iPhone 7. The bottom of the line is iPhone 8 at $449.
What was missing is what is always missing from Tim Cook’s Apple shows.
That’s One. More Thing… a keynote presentation thing that Apple co-founder Steve Jobs seemed to have mastered. What did I expect with OMT?
Apple Tile. Or, Apple Tag. A wireless Tile-like accessory that helps you find stuff. Stick a Tile onto your pet, your keys, your kids, or anything else that could get lost but needs to be found in a hurry and you get the idea.
Tiles already exist. I have three. One for my keys, one for my husband’s keys, one for our dog.
I want more and I hoped the exclusive rumors from noteworthy Apple industry publications would be accurate. They. Were. Not.
MacRumors can confirm the tags are codenamed “B389” within Apple, and there are many strings that are a dead giveaway as to what this product’s purpose will be, such as “tag your everyday items with B389 and never lose them again.”
This whole misdirect was from someone who dug into iOS 13 and found some text and an option for a Tile-like product to integrate with the new Find My app due in iOS 13.
Users will receive a notification when they are separated from a tagged item, according to strings in the internal Find My app bundle. If necessary, users can then tap a button in the Find My app that will cause Apple’s tag to start emitting an audible chime to help locate the lost item.
That audible chime might scare the crap out of our dog, but it would be an excellent addition for those of us who misplace keys as often as we bathe.
Regardless, Tim Cook disappointed us again. No more One More Thing. And no Tile-like Apple Tags. Maybe they’ll show up in the October event (I could tell from reading my morning tea and scoping out the tea leaves) with the new Mac and just in time for holiday shopping.
I’m getting a new iPhone, though. Thanks, Tim.