Few technology gadget makers practice the time honored product price migration method as well as Apple. For example, an entry-level Mac has a price tag, but you’ll pay a little more for additional SSD storage or RAM.
Duh, right? But if you pay just a little more you can have a more powerful Mac. That’s where the product price migration game begins. It’s always just “a little more.” Apple plays this game with every major product. There’s a starting price, then a little more money gets you even more features.
The Mac is my basic example, but other Apple products have a similar pricing mechanism. Over the past year Apple has fixed the Mac mess with new models– Mac Pro and iMac Pro at the high end of pro power users. Mac notebooks with more affordable SSD storage. And, of course, easier differentiation between models– more features for just a little bit more money.
Where there once was confusion with three Mac notebook models near the same price, Apple has clarified the situation by employing the proper migration.
MacBook Air vs. MacBook Pro
The entry-level MacBook Air comes with 8GB RAM, 128GB SSD storage, Touch ID, dual Thunderbolt USB-C ports, a Retina display with True Tone, and an 8th generation Intel Inside. $1,099. That’s a better MacBook Air than last week for $100 less.
$200 more gets you a much better Mac. The entry-level MacBook Air also comes with all the above but with a quad-core 8th generation Intel Inside and better graphic, plus Touch Bar. $1,299. $200 more gets you a heftier Mac with more capability.
Let’s pump it up.
MacBook Air can be maxed out with 16GB RAM and 1TB SSD storage for a mere $1,899. The same upgrade on the entry-level 13-inch MacBook Pro is just $200 more. $2,099.
See how that works?
$1,899 maxes out the MacBook Air, but not the 13-inch MacBook Pro. Upgrade the Intel Inside to a quad-core Core i7 and 2TB SSD storage and the price tag hits $3,099.
Power comes with a price tag.
Of course, if power is what you want in a Mac notebook, the 15-inch model has the 9th generation quad-core Intel Inside with a turbo boost to 5.0GHz, 32GB RAM, 4GB GPU, and 4TB SSD storage for a mere $5,149.
Again, power has a price tag, but each set of features– more SSD storage, more RAM, faster CPU– comes in attractive increments of just a few hundred dollars each. MacBook Air maxes out at $,1899, but a few hundred dollars more gets you a notably more powerful quad-core 13-inch MacBook Pro.
A somewhat comparably equipped 15-inch MacBook Pro with a 6-core, 9th generatiion Intel Inside weighs in at just– insert the drum roll here– a few hundred dollars more at $2,799.
See how that works?
Everything you want– more power, more RAM, more SSD storage, bigger display– is stacked in such a way that you can end up spending much more money on a single purchase than you may have intended.
That MacBook Air is great– fully loaded at only $1,899. But $200 more gets you a notably more powerful quad-core 13-inch MacBook Pro. Another $200 and you can get an even more powerful 15-inch MacBook Pro with more RAM, better graphics for just $400 more.
So ends another fun episode of Fun With Mac Prices, brought to you by Apple’s built-in product migration pricing strategies.