The iMac was boring, and the Mac notebook line was utterly confusing with MacBook Air, MacBook, and entry-level MacBook Pro all with a starting price within $100. Over the past year Apple has cleaned up the entire Mac line.
Remember that boring iMac? Apple added the iMac Pro with Intel Xeons Inside and tacked on a decent price for the power. Then, the Mac mini got upgraded for the first time in forever. Then Apple introduced the new Mac Pro and Mac loving professionals all over the world began to cry.
Those Mac professionals with money cried because the Mac Pro is the ultimate power machine and Apple answered their prayers. The rest of the Mac professionals cried because they want a Mac Pro but can’t afford one.
That left the rest of Apple’s Mac product line– 80-percent of all Macs sold– in a mess. Butterfly-gate remains a disaster that stained the Mac’s reputation. And Mac customers and Apple Store associates were confused about the entry level Mac line– MacBook, MacBook Air, and MacBook Pro.
Apple cleaned house.
Out with almost all the old and in with, well, better prices and more features.
First, Apple deleted the entry-level MacBook from the line. That made MacBook Air the new entry-level king and Apple cut the price tag by $100, gave it the third generation butterfly keyboard design, and added the highly touted True Tone display.
Second, Apple replaced the entry-level MacBook Pro with a 13-inch MacBook Pro that comes with both Touch Bar and Touch ID, True Tone display, and the latest Intel Inside.
Even better, Apple added another Back-to-School promotion for students which includes a pair of Beats headphones.
These changes tell us exactly why Mac notebooks have been on sale at Amazon, Best Buy, and other retailers for the past month or so. Such discounts may indicate too much inventory and not enough demand, but they also indicate Apple is about ready to introduce new products by clearing out the old models.
A quick glance at Apple’s website tells you the new Mac line could be considered the best ever. All the Mac notebooks with the butterfly-design keyboard are in the new repair program, the high end iMac Pro is professional-like with an excellent display, the Mac Pro is totally drool-worthy (like sponge-worthy, but with drool), and the Mac notebook line is solid again.
I expect these changes to last until late 2019 and early 2020 when Apple upgrades the notebooks again– this time with higher resolution displays (I’m thinking 6K at the high end), and says goodbye to the butterfly keyboard design (now that Jony Ive is headed out the door and unable to contaminate the Mac line).
Apple cleaned up the Mac and while it took a year, every product looks better now than they did a year ago.