What constitutes so-called ‘fake news?‘ It must be news that is, well, not real, right? That’s what you would think, but far too many think anyone with an opinion on a cable TV news channel spouts off fake news.. It’s an opinion, folks. Deal with it.
Yet, fake news shows up elsewhere and in many ways, including the technology industry. I just read an article which said nearly half of households in the U.S. of A. have talking intelligent speakers. You know the kind. Amazon’s Echo, Google’s Home, Apple’s, uh, um, well– there’s HomePod. And a hundred million iPhones and iPads with Siri.
But half the households? Perhaps if you count Apple devices with Siri, but that wasn’t the category. Echo with Alexa. Home with Assistant. HomePod with Siri. But half? So, I did a little survey. Mass email and group texting allows you to conduct your own surveys so that’s what I did.
Most of the folks I know– co-workers, neighbors, friends, and family members– have smartphones and can do text or email so I sent out a simple questionnaire to 40 of the aforementioned; regarding the so-called smart or talking speakers.
- Do you have an Amazon Echo, Google Home, or Apple HomePod
- If so, which one? If more than one, which ones?
That was it. Simple, right? Assuming we’re not that far behind the rest of America, one would expect at least half would have a smart talking speaker.
Nope. Not even close.
Of the 40 messages and email sent out, 34 responded (some might concluded it was spam and ignored it or forgot to respond), and only eight had one of those on the list.
Eight. As in 8.
Of the eight, five had an Amazon Echo, two had a Google Home, and only one had an Apple HomePod. Those numbers seem in line with actual marketshare for talking speakers, but the total was nowhere near half.
OK. I get it. We live in the Midwest so we’re not Silicon Valley, but we have electricity and running water, we know how to use Siri, and we show up to work on time. My own survey tells me that the smart home and talking speakers might be a thing one day, but they are far short of a revolution.
There are more than 310-million people in the U.S. (those counted by the Census Bureau) and over 120-million households, so a talking speaker penetration of anything near 50-percent would mean 60-million units taking up space.
I suspect that most of them are taking up space in technology rags which publish imaginary guesstimates rather than real numbers.
Fake news, indeed.