A scorecard or scoreboard gives us a sense of how the game is going so far, and since Apple hasn’t announced any problems with financials that would impact APPL, then maybe the year is going OK for revenue and profits.
Every year Apple makes two or three big announcements. There’s the keynote presentation at WWDC. There’s the new iPhone at the end of summer. Elsewhere, Apple often releases new product upgrades with little fanfare and this year is no exception. So far.
How is Apple doing?
Other than money, that depends upon what you consider newsworthy. Dark Mode on iOS 13 and iPadOS? Meh. iPad mini upgrade? Meh. Ditto for new iPad Air, new MacBook Air, and goodbye MacBook.
Those are the standard array of non-noisy announcements that get scattered across the months.
Now that’s an announcement– and fulfillment of a promise Apple made two years ago to address the so-called Mac professional community. The old Mac Pro models, both cheese grater and trash can, started life at about $3,000. The new Mac Pro starts at $6,000, so I sense that Apple has a different idea of professional than the rest of us professionals.
Product announcements like Apple Card, Apple News+, Apple TV+ are the kind where fulfillment will take a few years. They each range from interesting to exciting, but they won’t matter until after 5G becomes more common.
Sign In With Apple? That’s a big deal, too, but how do I go back and fix all those website and app logins that used Google and Facebook and Twitter, et al?
Other announcements so far this year are about personnel. Retail honcho Angela Ahrendts left. Design honcho Jony Ive is leaving, and that left room on the personnel chart for a few folks to move up.
APPL has only traded higher than it is now twice in the recent past and Apple still has more money that France and possibly the entire EU. When you do the math and look at the list of new products, upgraded products, and updated products– now only halfway through the year– it looks as if Apple’s score remains much higher than the competition.