Of the three, the one I use the most is Apple’s Maps, the one I would use more is Waze– that Fisher Price cartoon look still bothers me, but at least it’s on CarPlay now– and the one I use the least that might be the best is Google Maps.
They say that a little competition is good for business and when it comes to maps apps on your iPhone, competition has been good for both Google and Apple. Without having traveled all over the world, but extensively throughout the good old U.S. of A., I can state that Apple Maps has improved since the split with Google way back in the day.
Apple wanted a better Maps and Google wasn’t willing to provide it. Uh huh. That’s right.
The iPhone’s original Maps was based upon Google’s Maps. Google likes to collect data from users. Apple wanted more features. The gap between the two led to Apple setting off on its own Maps course, cost executive Scott Forstall his job (along with others), forced CEO Tim Cook to issue an apology for the fiasco, caused media outlets all over the world to diss Apple’s decision, but in the end got a better Maps app for everyone.
Google Maps is better. Apple Maps is better. Waze remains Fisher Price-like.
These are the kinds of wars we need in technology gadget making because they improve the combatants and that improves their products and everyone comes out a winner.
Google Maps is the most used maps system on mobile devices. Period. Second place? Apple Maps, the most used on iPhone and iPad (and, likely the Mac, now that macOS has Maps built-in).
Where else do we see such wars take place? Are not Pages, Numbers, and Keynote better apps because they need to compete with Microsoft’s Office suite? Is not Safari a better browser because of competition from Google’s Chrome and Chromium Platform, and Mozilla’s Firefox (which now focuses on speed, privacy, and security)?
Competition breeds improvements, and that benefits customers and users.
What happens when there is little to no competition? Google and Facebook are two examples. Instead of improving their products for the betterment of their users, both continue to abuse their monopoly positions.
Technology wars can be beneficial for all, but not when the wars have ended. Google owns search. Facebook owns social media. Without competition in their respective spaces, users lose. Remember that the next time you use Apple’s Maps app.