Cheap is in. Cheap is a trendy topic these days. Google cheap and you’re likely to get an ad for the new– and cheap— Google Pixel 3a smartphone that has all the technorati salivating over, well, how cheap it is.
To keep the details at the other end of the Pixel 3a’s hype, what it is should be obvious. A cheaper Pixel. Cheap as in about half price from the Pixel 3 that did not sell so well. If beauty is in the eye of the beholder then so is cheap.
Google went from a rather expensive premium smartphone that didn’t sell to a rather inexpensive mid-range smartphone that might sell. At least, it might sell until Apple releases a cheap iPhone. What Google did was go back to the drawing board from 2016 and make a plastic Pixel 3a with a 2018 camera.
Other than camera, a Pixel bristled with features a few years old and is priced slightly less than iPhone 7 and competes against a few hundred similarly equipped Android-based smartphones; give or a take $100. What I see is an opportunity for Apple to level the playing field.
And by level the playing field, I mean obliterate all those playing on the field.
Let’s talk iPhone Xe, the $449 offspring from iPhone SE’s glory years complete with Notch, Face ID, LCD display, improved camera, and faster innards inside.
Pixel 3a Killer?
Yes, it’s time for Apple to get back into the mid-range smartphone range with something less and less expensive than the Gigantosaurus iPhone XR.
You know you want one, right?
The thing we need to understand is the obvious. The smartphone wars are over. Google’s Android OS won the marketshare war. Apple’s iPhone won the revenue and profit and mindshare war.
It’s over. Going forward toward the future, not many smartphone owners are going to switch sides unless someone comes up with a true iPhone killer– better than iPhone and iOS and Apple’s ecosystem for less money. Since Apple is a moving target, that’s not likely to happen.
Not many iPhone owners are going to switch to Android OS– including to Google’s cheaper Pixel 3s at $400 because there have been $400 Android smartphones for years already and not many customers switched from Disneyesque Apple to anything else.
Cheap might be attractive for some, and Google’s camera software gets high marks but it isn’t as if it’s easy to tell the difference between photos shot on any mid-range to high-end smartphone these days. That differentiator is gone, too.
Yet, it’s time for a cheap iPhone; an iPhone Xe to carry the torch for the much beloved iPhone SE.
I want one that will fit into my butt pocket and still be an iPhone.