What’s happening out there today? Things change. Prices change. Last year Apple introduced a number of new products and all had price increases. iMac Pro, iPad Pro, Apple Watch Series 4, MacBook Air, Mac mini. Customers and critics complained.
Then, a funny thing happened along the road to reality. Apple discounts. Apple sales. Everything went on sale in one form or another; promotions, trade-ins, bundles, discounts. Only Apple could pull off such a switch and bait method of raising prices only to have retailers discount them here and there.
Maybe that sleight of hand kept you from paying attention to another trend. Higher prices. Software subscriptions are the new sugary soft drinks and paying by the month means app developers– and Apple– gets more money from every customer.
A few years ago two big dogs in the Apple space– Microsoft and Adobe– raised prices with the subscription model. Today, you can get the entire Office suite and have it run on any device for less than $100 a year. Forever. Adobe’s Creative Cloud suite of graphics and media apps can be had for $50 a month.
What if all you need is Photoshop?
Adobe’s price tag was $10 a month for Photoshop and Lightroom. Forever. Just remember the aforementioned things change mantra from above. Michael Zhang:
If you subscribe to Adobe Creative Cloud for Photoshop and Lightroom via the $10 per month Photography Plan, there may be some pain coming to your wallet. Many customers no longer see the $10/month plan on Adobe’s site — the cheapest plan is listed is $20/month.
That’s a price increase of 100-percent.
I get why Apple introduced higher prices last year. Obviously, the company knew the techno-gadget market was somewhat saturated, but lower prices still move products out the door. But by raising prices first, then lowering the price, Apple was able to stimulate demand and still make more profits than competitors.
What’s with Adobe and the Photoshop price increase?
From time to time, we run tests on Adobe.com which cover a range of items, including plan options that may or may not be presented to all visitors to Adobe.com. We are currently running a number of tests on Adobe.com.
Yes, things change. That’s a rule in life. Nothing improves without change. That’s another rule from my Aunt Tera.
Back to the original question. Can you take Apple’s prices? What choice do you have?