Success breeds competition. Apple is a successful company and it breeds competition. How else do you explain why all smartphones look like iPhones? And all PC notebooks look like Macs? And all tablets look like iPads?
Why don’t all retail stores look like Apple Stores? Apple has almost 600 retail stores worldwide and they have a distinct look and strict methodology which set them apart from competitor big box stores. Yet, it takes little effort to realize Apple Stores, circa 2019, have a number of big problems.
My father was a New York Yankees fan and would quote Hall of Fame catcher Yogi Berra from time to time.
No one goes there nowadays, it’s too crowded.
The price of success, right? Indeed, Apple Stores are crowded and that might have something to do with Apple having a billion customers.
Apple retail store honcho Angela Ahrendts decided to cash in her AAPL riches and move to greener pastures. Why? Money, of course.
When you come to a fork in the road, take it
She did. Out the door. Just weeks after Ahrendts left Apple Bloomberg is out with a report that quotes retail employees on How The Apple Store Lost Its Luster.
You can observe a lot by just watching.
Yes, the Apple Store is a brand. So is the Apple logo, the Mac, the iPhone, the iPad, and so, well, who you gonna believe? Disgruntled employees quoted in a discredited business magazine that hates Apple and refuses to acknowledge its history of fiction?
Or, your own eyes?
You wouldn’t have won if we’d beaten you.
I’m going with what I see in Apple Stores and how that experience compares with, oh, I don’t know– other retailers? Best Buy, Target, Amazon, AT&T and Verizon and T-Mobile.
Apple Stores are successful and might have problems serving some customers, and might have a few disgruntled employees, but I would rather shop for Apple gear there than anywhere else.
After all, haters gonna hate.
It’s like déjà vu all over again.
Here’s an example:
The Genius Bar, once renowned for its tech support, has been largely replaced with staff who roam the stores and are harder to track down.
Bloomberg’s hit piece quotes a few negative items, including Apple’s revised guidance in the early part of the year, but that didn’t stop the rumor rag from asking Apple to go on the record.
An Apple spokesperson declined to comment and didn’t make O’Brien available for an interview. Ahrendts didn’t respond to requests for comment.
So, what’s the real problem here?
If the people don’t want to come out to the ballpark, nobody’s going to stop them.
Oh, and Bloomberg is a problem and obviously hates anything to do with Apple since our favorite iPhone maker exposed Bloomberg as a company that publishes fiction and dispenses it as if it were truth and fact.
All pitchers are liars or crybabies.
Apple Stores were never perfect. They are not perfect now and will not be perfect in the future. Why not? People. Gone are the long lines to pick up new iPhones, replaced by not quite so long lines to get service or support.
Just remember to consider sources when you read such obvious hit pieces. And remember that Apple’s retail store competition isn’t really competition at all.
We made too many wrong mistakes.
Apple Store has a big problem. Success. And the fiction writers who work for Bloomberg.