As usual, Samsung is first to market with new technology, and, as usual, Samsung is the first to have an epic fail. What happened? Many of the early adopter technology writers got their hands on Galaxy Fold and the device quickly became Samsung Galaxy Fail.
That highly touted new display technology that starts at $2,000 or so and promises to fold failed. It cracked. Busted. Epic fail. This would never happen under Steve Jobs.
So, what happened?
First, Samsung shipped out a bunch of Galaxy Fold review models. Some reviewers found a little plastic film strip on the display hinge area and, as we all do with thin plastic strips, they took them off and the display cracked. Samsung says they will “thoroughly inspect” the cracked displays to figure out what went wrong.
I know what went wrong.
Samsung loves to be a first mover, to get a leg up on competition, to show the world how technologically advanced it can be with smartphones, chips, displays, refrigerators, and washers and dryers.
We’ve seen this story before. It didn’t end well.
Remember Samsung’s smartwatch? It came out long before Apple Watch. It died. Epic fail.
Alright, let’s compare that first to market approach to Apple, the company that is castigated rather regularly by members of the technorati elite politburo for not innovating like Samsung, Huawei, and other device makers.
It’s true. Apple is late. Sometimes.
Remember iPod? Many portable music players were on the market first. Remember iPhone? Many smartphones existed before Steve Jobs launched the world’s greatest technology product. Remember iPad? Remember Watch? Remember AirPods? Remember… well, I could go on but you get the idea.
Historically, Apple is late to many new technology parties while Samsung is first to market. How does that work out? Once Apple hits the market with its own version, things change for competitors, and that explains why so many new technology gadgets look like Apple products that have been around awhile already.
PC notebooks? They look like Macs. Smartphones? They look like iPhones. Tablets? They look like iPads. Samsung fails often with new product launches and that is why Apple waits.