Remember the Finder? The Dock? Useful? Yes. Cumbersome and uninspired? Yep. The one Mac app that sits atop my list of apps that deserve criticism is iTunes. Yes, that iTunes. The iTunes that brought forth the iPod generation. The iTunes that went from a music management app to a veritable media mall.
What’s the problem with iTunes?
Where to start? First, it has become a gargantuan beast devoid of pleasant personality. It’s the Prego of digital media. Everything is in there so iTunes does not excel at anything. Second, it’s a media mall– music, music store, TV shows and movies, Podcasts, internet radio, iPhone and iPad backups just scratch the surface of an app that is too confusing to use.
How can Apple fix iTunes?
It can’t. iTunes the conglomerate needs to go and Apple can replace the massive functionality with separate apps for various functions. iPhone and iPad do it already. iTunes needs to become what it became on iOS. Music. Podcasts. Apple TV Channels. iTunes Store. Each application carries over functionality from iTunes on the Mac but because they are separate, users only need to use what they need.
Look at what iTunes does now on the Mac. Library– artists, albums, songs, genres, music videos, internet radio, and more, including music playlists. Then, there’s movies, TV shows, Podcasts, and audiobooks. It gets confusing fast.
Apple created the Books app to get books out of iTunes. Move audiobooks to books. iTunes Store can and should function the way it does on iPhone and iPad. TV shows and movies. Nobody cares where internet radio goes, but Apple Music would be the best place. Podcasts should get its own Mac app.
There. Done. Cleaned up. Simple. Elegant. Useful– with functinoality that is easier to use and manage.
iTunes should become a simple store. Podcasts holds Podcasts. Books holds books, the book store, and audio books. iTunes, the store, sells TV shows and movies. The Music app holds music, music videos, and playlists.
If I can do it then Apple can do it.