Every political campaign has some kind of slogan or buzzword which identifies itself and sets a candidate apart from others. Remember “It’s the economy, stupid?” That– and a third party candidate who robbed votes from President Bush– got Bill Clinton into the White House.
As much as we may enjoy Apple’s hardware, it’s really Apple’s ecosystem which sets the company apart from competition. From gadgets to stores, from software to Genius Bar, from inter gadget integration to resale value, it’s the ecosystem, stupid.
After basking in darkness for a few years, Dave Smith finally saw the light.
On April 27, 2015, at 4:15 in the afternoon, I ordered Apple’s very first smartwatch… I was immediately taken with the Watch’s cool hardware, and I absolutely loved being able to pay for goods with my wrist.
Because dragging a phone out of the pocket to pay for something can be such a first world problem, right? Hopefully there was more going on in that love affair than Apple Pay.
I eventually stopped wearing my Apple Watch on a daily basis, and then, in general.
Not enough love? Did it not tell time? Did it not handle Messages, heart rate, exercise, et al?
I don’t doubt that some Apple Watch customers had similar misgivings. That is often the case with a first generation product. Back up and look at iPhone circa 2007? In retrospect, compared to any iPhone today, the original positively sucked.
Three main reasons for that: the software was slow, applications at the time felt limited, and it was not very comfortable to wear. “Guess I’m just not a watch guy,” I told myself.
If there is anything to learn from new Apple products it’s this; integration takes time. Some of those early Apple Watch apps were rather sucky. And sloooow. Yet, Apple persisted, and enough Apple Watch customers came on board to give the device some sales legs and, well, the rest is history.
Apple Watch rules the smartphone industry. And the watch industry. Why?
Most of the fun really takes place on your iPhone, though, which controls the Apple Watch experience via the Watch app that automatically appears on your phone.
Actually, none of the fun takes place on iPhone’s Watch app. It’s mostly a set it and forget it experience and Watch just blends into the ecosystem; notifications, alerts, Messages, pedometer, heart rate, Calendar, and the big secret in Watch– Complications.
If you really want to see how to use Apple Watch, check out Uncomplicated Apple Watch Complications as the basic primer on the somewhat hidden feature of Complications. Watch has its own ecosystem, but it fits even better into Apple’s software ecosystem.
I thought I would prefer specific Watch faces for different times of the day or different events; that’s the fashion part of my brain. What really got me going on Watch are the new watchfaces with extra complications. That’s an ecosystem unto itself.
I think the most important indicator of the Apple Watch’s success, at least for me, will be time. Will I feel the same way about the Series 4 Watch in the coming months, or by this time next year? Will I use it less often over time, or take it off on some days, or for prolonged periods of time at some point? Will I return to not being “a watch guy”? Or will it feel as invaluable as my phone feels to me right now?
It’s the ecosystem, stupid.