As I wander into the details that compare Apple to Disney, allow me to make an assumption or two or more. First, I assume you saw Apple’s Special Event.
If not, allow me to assume you’ve read about what Apple announced during the event. Either way, a few things became crystal clear by the end. Apple is changing fast; no longer fully dependent upon hardware sales to make a buck.
Apple has become Disney without actually buying or merging with Disney. While Google is a one-trick advertising pony that parades around as if the company is a technology equal to Apple, our favorite iPhone company continues to grow and expand. When co-founder Steve Jobs returned to Apple in mid-1997, the company was the Mac. Apple. Mac. Synonymous.
Those days are gone.
Today, everything Apple does turns to gold. How is that not like Disney? Apple’s brand is well known, thanks to a billion happy customers and nearly 1.5-billion hardware devices in the wild. The Apple Special Event was Tim Cook’s latest pivot to broaden the company’s diversification.
Diversify or die.
Google can’t do it. Facebook can’t do it. Apple can do it, has done it, is still doing it.
Apple is the new Disney of technology and that became apparent at the end of the company’s Event when famous content producers– if content is king, Disney is king of content– joined the stage at Steve Jobs Theatre to help launch Apple TV Plus. Oprah. Steven Spielberg. J.J. Abrams. Jennifer Aniston and Reece Witherspoon, and others of Hollywood fame have been recruited by Tim Cook to help Apple become the Disney of technology.
Think about what you get when you own an Apple Mac, iPhone, or iPad.
Everything. Access to everything. From FaceTime to Messages, from Netflix to Apple TV, from Apple Pay to Apple Music, Apple is the Prego of tech. It’s all in there. Yet, as it is with Disney, Apple carefully curates the brand to avoid the darker and dangerous side of Hollywood to provide those one billion customers with a 21st century playground that personifies the goodness of humanity and contrasts sharply with Amazon, Netflix, and others who care not about ethics or morality, but pay homage to the almighty dollar.
As it is with Disney, Apple will make money on every venture, because the iPhone maker does not need to stoop into the gutter to tell a story, and content is all about stories.
Apple is high technology’s Disney World.