To hear anti-Apple critics tell the story, Apple is late yet again to another technology party. The smart home. Somehow or another the so-called smart home trend seems to have escaped most homes.
Amazon claims to have sold millions of its Echo and Alexa devices. Google has Home, another talking speaker leader. Apple has, uh, well, HomePod. What about the smart home? Turns out, it’s not so smart. Yet. Not many households have anything that can be called smart (Samsung televisions not withstanding).
What’s going on? Is this another war where technology companies battle it out in the marketplace to sell products that nobody is buying? Ask around. How many people do you know that have anything else that makes a smart home smart?
Chicago’s O’Brien Statistical Survey Company (me) asked around; family, neighbors, friends, co-workers, and a few folks waiting in the same line at Starbucks. The result was close to unanimous. “What is a smart home?” Only two of a few dozen survey respondents (me asking) had an Amazon Echo, one had a Google Home, and one just bought a HomePod at Target. Oh, and one tried out the Phillips Hue smart bulb (it was a gift).
Combatants are many, including Apple’s HomeKit, but the smart home revolution seems to be missing users. Customers. What is a smart home?
SMART home technology use devices connected to the Internet of things (IoT) to automate and monitor in-home systems. It stands for Self-Monitoring Analysis and Reporting Technology.
Whoa. Who knew. How long has smart home technology been around?
The first contemporary SMART home technology products became available to consumers between 1998 and the early 2000s. SMART home technology allows users to control and monitor their connected home devices from SMART home apps, smartphones, or other networked devices.
Somebody needs to tell Apple about this trend that has been around for two decades. Oh, and tell my friends, family, neighbors, co-workers, and passersby, too. Andrew O’Hara thinks Apple is back in the game (that nobody is playing yet).
One of the biggest announcements out of CES 2019 is support for HomeKit coming to televisions. Three major brands announced imminent support with tons of new HomeKit controls.
Say goodbye to an Apple Television. As we now know, smart TVs are cheap because manufacturers watch what you watch and sell the tracking data to make money. What? You didn’t know you were being tracked by your TV? Apple isn’t into the customer data tracking business, so you can kiss an Apple-branded TV goodbye.
Besides, who needs it if iTunes and HomeKit and AirPlay 2 are going to show up on the good brands anyway. Even Samsung likes Apple again. Vizio and Sony, too. I can’t wait to use my iPhone to work the Moen shower head, or put a 4K HDR snoop camera on our condo balcony to watch the birds, but I admit the Ikea smart blinds look pretty cool.
Here’s the deal. The smart home isn’t so smart. Yet. Apple cannot be late to a game that hasn’t started, right? What Apple seems to be missing are all the cool smart home products that nobody has bothered to buy. Yet.