After I put aside my personal reflections and made a list of resolutions for the new year, I looked around to see what trouble I could bring to a more public institution. Apple. Last year was the year when Apple became the world’s most valuable company and then lost the crown to Microsoft.
I know, right? Go figure. Last year was the first time I can recall a long list of Apple products that required discounts and promotions to sell. Which ones? All of them. Mac, iPhone, iPad, AirPods, iPhones. All of them needed discounts during the holiday shopping season.
So, that’s enough reflection of days gone by. What is Apple’s next great thing? I saw a c|net video entitled “Self-Driving Hotel Room Comes To You Like An Uber.” Let’s say you need to drive somewhere for six or eight or 12 hours but you don’t want to do the driving.
Summon an Uber-like hotel on wheels and sleep and work while the self-driving vehicle gets you to your destination. Surely this is an idea whose time has come. Well, almost; but not quite, but only because self-driving vehicles are not here. Yet.
Word on the proverbial streets is that Apple is working on Apple Car, or iCar, or maybe even iHotel but you get the idea that Apple needs to, 1) buy Tesla to get a head start on the vehicle manufacturing process, or, 2) revolutionize the entire car and truck and transportation and airline and hotel industries with a self-driving hotel that doesn’t bother to get you to the hotel or the airport, but, instead, drives you across the country.
While Apple’s iHotel or uDrive Uber-like vehicle won’t be the mode of choice to go from, say, New York to San Diego, or from Chicago to Miami, a better-than-a-Bus or Train vehicle that has a built-in bed, food, Wi-Fi and desk or mini-conference room– plus a bed– is a service whose time has definitely arrived even if the technology isn’t here yet.
I think Apple’s next great thing is self-driving vehicles that do what Tesla does not do. That’s the next great thing. Unless it’s not. Unless iCar or Apple Car or iHotel is just a diversion to move attention away from next year’s Apple Watch which will do in-place Blood Glucose testing, coupled with the new AirPods which will do brain scans and IQ tests.
It could happen.
The next great things are seldom what we think they are, amirite?