It might seem odd to incongruous, but in today’s crazy-assed mixed up world, Tim Cook’s Apple is your new online daddy. How so? Apple watches over its billion or so customers in ways that bring fear to Google and Facebook. The company that Jobs built also built a walled garden ecosystem that extends beyond hardware.
Last week Apple yanked the popular Tumblr app from the App Store. Why? Pornography. This week Tumblr announced no more pornography. Clearly, Tim Cook’s Apple has some influence over other platforms and social media.
Will Google and Facebook follow Apple’s lead on privacy and clean up their respective acts?
Tim Cook accepted the Courage Against Hate award and had this to say about the topic:
We only have one message for those who seek to push hate, division, and violence: You have no place on our platforms. You have no home here.
Strong words, meet strong actions. Cook’s stance explains why those with so-called hate apps have been banned from the App Store. A good example is Alex Jones. Dan Whitcomb:
Apple… banned from its App Store the Infowars app belonging to popular U.S. conspiracy theorist Alex Jones after finding that it had violated the company’s rules against “objectionable content”.
Objectionable to whom? Apple’s executives? Tim Cook? Humanity in general?
If we can’t be clear on moral questions like these, then we’ve got big problems. I believe the most sacred thing that each of us is given is our judgment, our morality, our own innate desire to separate right from wrong. Choosing to set that responsibility aside at a moment of trial is a sin.
Simply put, Cook recognizes that Apple’s customers live in something of a walled garden and that means the company has a responsibility to keep it clean, neat, tidy, and safe. You know, like the Chinese government does to its web browsing, internet surfing, app using citizens.
I do not have a problem with Apple’s brand of curation that makes up the walled garden where customers live. Let’s call what Apple does as somewhat Disneyesque in nature; a stark contrast from the likes of Google and Facebook where almost anything goes, almost everything does, and humanity suffers as a result.
If you want to live in a cleaner, neater, more tidy world, Apple is a good choice, where CEO Cook can be considered our new online daddy. My only question about this trend– and, for now, I think it to be a good one as the internet’s information superhighway has become a toxic cess pool of misinformation, is this:
Quis custodiet ipsos custodes?
Roughly translated, it means “Who monitors the monitors?”
The phrase, as it is normally quoted in Latin, comes from the Satires of Juvenal, the 1st/2nd century Roman satirist. Although in its modern usage the phrase has universal, timeless applications to concepts such as tyrannical governments, uncontrollably oppressive dictatorships, and police or judicial corruption and overreach, in context within Juvenal’s poem it refers to the impossibility of enforcing moral behaviour on women when the enforcers (custodes) are corruptible (Satire 6, 346–348).
Put another way, who watches Daddy?