Got worries? Of course you do. Let’s add one more to the list. Can we talk? About news? It seems that far too many humans don’t know what’s going on in the world; I mean, really going on in the world.
Where do you get your news? Newspapers? Cable TV? Network TV news? Social media? Can you guess which one is Number One? Pew Research Center says social media tops newspapers as a source of news.
One-in-five U.S. adults say they often get news via social media, slightly higher than the share who often do so from print newspapers (16%)
At least there are multiple sources for news, but neither 20-percent nor 16-percent is something to brag about. Kudos to Apple and the News app for giving their customers an easy way to view the news from multiple sources. News is free on Mac, iPhone, and iPad. News can be customized to match sources you prefer. News is curated by human beings.
What comes it at Number One for news sources?
Television is still the most popular platform for news consumption – even though its use has declined since 2016. News websites are the next most common source, followed by radio, and finally social media sites and print newspapers.
In other words, we get our news from many sources, but the combination of social media and news websites falls just a few percentage points behind television as the top source. And, within the television section, local TV comes out on top, but closely followed by cable TV news, then the network news stations.
Apple’s customers are a varied lot that ranges from teenagers to senior citizens. Likewise, news sources vary from age group to age group. Apple knows, but does not provide, details of customers and their usage of News and other online news sources, but television comes in at Number One only for those 50 and older. For those 29 and younger, social media is tops. For those 49 and under, news websites are tops, but followed closely by television.
What impressed me most about Pew’s research is the sheer variety of news sources throughout all demographics. Television for older adults, news websites are strong for all demographics, but social media rules for news consumption for younger adults.
Apple’s customers are diverse in age and probably follow the trends, but Apple’s own News app now claims about 100-million regular readers. Name a newspaper in the U.S. or Europe that has that many regular readers or subscribers?
The very nature of how and where we get our daily dose of news has changed since the internet went public in 1994, and more so since iPhones and smartphones became ubiquitous just a decade ago. What we know about the world around us comes from our news sources, so is it any wonder that far too much of humanity seem to live in a confused state?