So, why does Apple embed hidden features all over the place and not tell anyone about what they do or even where they are? Hidden? Yes. Let Google be your friend for a moment (only a moment; any longer and you’ll be stalked by ads for secrets) and search for something simple and straightforward, like “iPhone features” or “Mac secret tips” or “iPad secret features.”
What you’ll get in return, beyond the incessant advertising for Apple gear, accessories, and secret government spy programs, is a list of hidden features and secret settings. Why doesn’t Apple tell us about such features? Or, at least give us hints where we can find them.
iPhone Tips & Tricks – 32 ways to get more from your iPhone. I’m not as savvy as I thought. 10 were unknown.
Secret iPhone Tips & Tricks – Features Apple doesn’t bother to tell anyone about because Apple. Who knew iPhone had a cursor?
50 Best Mac Tips & Tricks – Bet you didn’t know your Mac could do all these. I knew it could do more than 50, but about a dozen of these I didn’t know and I ran macOS Mojave Public Beta for two months before it was released.
14 Awesome Hidden iOS Features – It may just be that humans can’t remember everything worthwhile. More examples:
- Location awareness in Do Not Disturb
- Ringless notification for FaceTime group chats
- The trackpad in iPhone and iPad (seriously)
- Screen Time Widget (I have to ask “Why?”)
- More Siri accents (John Legend is coming)
- USB accessory lockout (good for security)
- AirDrop for passwords
OK, I knew that last one already but found out about when it just popped up on my iPad’s screen asking if someone else could share my password.
You get the idea, right? Apple seems to go out of its way to hide such useful tidbits of information. The Tips app on iOS has a list of them, too. Wait. What? There’s a Tips app for iPhone?
Mac users have a bit more experience digging up hidden or secret features thanks to 3 Donationware Utilities To Tweak Your Mac (hint: all three are free) but the same issue survives cross platform. Apple does a poor job of telling customers about all the features and how they work.
In the age of YouTube you’d think Apple would hop on board with 500 one minute videos to describe all the cool things you can do with iPhone, iPad, and Mac that help to justify the Apple Tax. I think Apple hides features because they’re afraid that too much knowledge could fall into the hands of the wrong people who then might become brave and ask the company to lower prices.