Remember the iPhone App Store? Apple almost missed that multi-gazillion dollar opportunity because co-founder and then CEO Steve Jobs didn’t like the idea of native applications. Remember touch screens with pencil support? It took Apple ages to do the right thing and get Pencil to market and the ages more to make it work on the entry-level iPad instead of just iPad Pro models.
Apple has a history of waiting until the boat is about to leave the dock before jumping on.
The latest craze in the PC world is touchscreen notebook tablet hybrids. Apple doesn’t want to go there despite the fact that the rest of the PC industry has embraced it whole hog, from Microsoft Surface (all of them) to traditional PC notebooks to Chromebooks.
Like it or not, Apple, touchscreen PCs are a thing and Apple remains stuck in the last century with Macs that cannot use a finger or a stylus or a pencil to mark up the screen.
Yes, it’s a thing, a trend, a wave bigger than Touch Bar on MacBook Pros.
One of the axioms in product marketing is the key element of differentiation. Apple has it in spades with iOS vs. Android, macOS vs Windows. Where Apple misses the boat– or, at least, hasn’t bothered to climb on board– are trends that catch on throughout the entire PC industry while the Mac maker sits back in 1998 thinking that Power PC chips can still beat Intel Inside.
Macs run on Intel these days because Apple took a trip on the wrong cruise ship and the Apple Motorola and IBM trinity crashed hit an iceberg and sank. Dig through the details of a recent Apple patent in the US Patent & Trademark Office and you’ll get the idea. Apple wants to improve Pencil.
Big whoop, right? How about an answer to this question, Apple? Why not put Pencil support on the iPhone? How about a touchscreen Mac with Pencil support? How about a touchscreen Mac notebook tablet hybrid with Pencil support and detachable keyboard?
Why? That’s the way the world is going and having such touchscreen and pencil support must certainly be more useful than Touch Bar, amirite?
Microsoft did not catch the PC world on fire with the desktop Surface Studio. It’s little more than a Mac mini with a giant touchscreen. Those who use it absolutely love it. Those who buy the $500 Surface Go also buy the keyboard because the Surface does not make for a good tablet experience.
Apple understands that but whether to use a feature or not should be left up to the customer whether or not designers and engineers in Apple Park think it’s a good idea or not. After all, Steve Jobs didn’t think much of the App Store idea and look how wrong he was about that.
The Mac needs a touchscreen and iPad, iPhone, and Mac all need Pencil support.