How did Apple become the world’s richest and most valuable company? Everyone thinks they have an idea how things happen. Josh Constine thinks Apple made it to a trillion dollar valuation with an artful blend of stingy greed and customer manipulation.
It’s one thing to design, build, and sell quality products that have a billion loyal customers, but it’s something else again to shortchange those customers on the way to gross gross margins and excessive profits.
To some, Apple is all about greed. Constine’s list of Apple’s greediness must amount to $10-billion in annual profits alone. What kind of greediness?
Frayed Charging Cables – you know how much profit Apple makes in Lightning cables and MacBook power cables, right? Billions!
iTunes Subscriptions – Yes, subscriptions are all the rage, so Apple hides them from customers who just keep paying. Billions!
Keyboard Claptrap – Apple designed the Mac’s keyboards to trap dirt which disabled the keyboard, which required customers to pay for repairs. Billions!
Killed Affiliate Fees – Bloggers would get a commission for promoting applications, and now they don’t, so Apple saved Billions!
Dongle Hell – The price of progress requires change and nobody does change better than Apple. Dongle sales amount to Billions!
Apple got rich by being greedy and shortchanging customers on cables, dongles, fees, and unnecessary repairs. Success has nothing to with satisfied customers. Apple people are sheeple. Anyway, that’s the meme from technology writers who still have to work on a slow news day.
If you have a lick of common sense then you know that such drivel is representative of journalistic trolling of the highest order. If you have less than a lick of common sense you know there are ways around the so-called Apple Tax. Reader J Miles on TechCrunch had the best response:
When I got my first iPod, I knew I’d be spending more than I wanted to to iTunes Music Store and other parts of the ecosystem, so I bough Apple stock hoping to offset the cost. Went through about four iPods, I’m on my second MacBook, and my first iPhone. I have apps in the iOS store, so I’m well into the Apple thing. And I’ve made over $130k on the stock!
If you can’t beat ’em, join ’em.