Apple’s latest product event launch is about 10 days away and that gives me enough time to come up with another bona fide list of disappoints to rain down on my overly sensitive expectations. Only Apple knows what gets launched in Brooklyn October 30th, but that will not stop certified Apple Watchers™ from cashing in at the rumor table.
Here’s my list of expectations and disappointments.
iPad Pro – new iPad models are a no-brainer. Think thinner, lighter, and faster. Think micro-bezel, Face ID, and no headphone jack (we’re talking future, right?), but maybe– just maybe– a change from Apple’s proprietary Lightning connector to the much ballyhooed and not quite so elegant USB-C connector.
I’m OK with all of those but wouldn’t be surprised to see a new Pencil 2.0 show up also. Oh, and notice how Apple seems to be getting its supply and demand act together. Two product announcements in Q4? Wow.
MacBook Air – Apple’s entry-level Mac is more than long in the tooth (Mac mini is longer) which tells me that far too many of Apple’s customers do not realize how Apple has shortchanged them in recent years. For an entry-level MacBook Air think thinner, lighter, and faster. Think USB-C port, think Retina display, think $899 price tag (but still Intel Inside).
That’s my entire list of expectations. Now to cloudy expectations with a 50-percent chance of disappointment.
Mac mini – Back to the obvious. This is an old Mac that Apple sells as if it were a new Mac. It is not. It needs more than a refresh. Mac mini has a personality issue; much beloved by Mac users with little money, and much beloved by Mac geeks because it represents so much power in a tiny, power-sipping, elegant package. But it’s four years old and Apple sells it as if it is a new Mac. It. Is. Not.
So, think new Mac mini with a broader range; inexpensive but powerful, to plenty of power in a diminutive package. Think Apple-branded Retina display to match. Maybe all of it in Space Gray.
Now the little list of big disappointments.
AirPods 2 – It’s been about three years since Apple muffed the AirPods launch. Nobody but Apple critics cared and AirPods are a huge hit– and ready for refresh.
Electrocardiogram App – Watch Series 4 is out, and judging by wait times on the Apple Store for popular models (waited awhile for the 40 mm model). It’s a hit. It’s missing the much ballyhooed Electrocardiogram feature. The hardware is there. We’ll see.
Apple TV package – This is more hope than expectation because Apple doesn’t seem to want to compete with YouTube TV or app channels with its own skinny bundle of streaming TV networks that are little more than cable TV from 1999. Still, I’d give it a try and probably not cry if it is anemic. Lots of competition in that category.
iPad Pro? Check. MacBook Air? Uh huh. Mac mini? Maybe. AirPods? Hope. Electrocardiogram app? Someday. That’s a wish list, right?