How many Apple products do you own? Mac? iPhone? iPad? Despite rapidly increasing Services revenue, those are Apple’s basic products, and many of us who live in the Applesphere have more than one; sometimes more than one of each.
If you had to choose between all of your Apple gear, which one would you choose to keep? After looking at iPhone Xs Max I’m beginning to think I could get by with just Apple’s newest and biggest and most expensive iPhone.
What’s missing in the battle between iPhone, Mac, and iPad is the obvious. Screen real estate. I can be almost as productive on an iPad Pro as I can on a Mac, but iPhone– other than screen size– is the more capable device. Almost everything you need except professional level applications, all of which require plenty of screen size, is available on iPhone and if Apple would allow what Samsung does with DeX, about all the iPhone would need is a keyboard, mouse, and display.
Most of my work is accomplished on a 27-inch iMac. If I hit the road for awhile I take along both MacBook Pro and an iPad Pro which doubles up as an external display to double the Mac notebook’s screen size.
Look at all the extra gear that needs to be carried around.
I read that in many countries– particularly in developing nations– the only device for most people is their smartphone. It’s always on, always available, and, except for professional level applications that could limited to work environments anyway, is the most mobile and capable of all our modern gadgets.
So, who needs the Mac or an iPad?
If push comes to shove could you make it through your work day or home time without Mac or iPad? Would an iPhone only do the job? For things like texts, email, and some applications, probably so. For detailed spreadsheets or to edit lengthy documents, probably not; screen size matters.
I can see why Samsung pushed their DeX solution and why Apple has nothing to match it. Samsung has little to no presence in the PC industry, and trails iPad sales by a huge margin.
Apple wants is to use iPhones to the max (pun not intended) but also to buy Macs for PC requirements, and iPads, too. That means more money for Apple, more expensive for Apple’s customers, more bonuses and stock for Apple executives and other employees.
One can argue that iPhone is superfluous to the real work that can be accomplished on a Mac, or even an iPad; I buy that argument because cheap iPhone replacements are everywhere. If Apple had an iPhone version of Samsung’s DeX, Apple wouldn’t sell as many Macs or iPads.