First it was iPhone, then iPhone 3G, then 3GS, iPhone 4 and 4s, then iPhone 5 and 5s, but then Apple changed it up to iPhone 6 and 6 Plus with two models, then tick tock again with iPhone 6s and 6s Plus, but that ended with iPhone 7.
From there Apple jumped to iPhone 8 and iPhone X. That’s X as in iPhone 10, and not iPhone Ex. That adjustment in the naming scheme means iPhones for 2018 should have another jump. Prevailing rumors say the new iPhone naming scheme goes to iPhone 9 (the base model; like iPhone 8 but better), iPhone Xs and a larger iPhone Xs Max.
What about 2019?
I know. 2018’s iPhone models are not here yet so the naming scheme above isn’t etched in stone (actually, it is; we just haven’t seen the stones yet). 2019 iPhones have a naming problem, too. iPhone 9, the base iPhone model, cannot jump to iPhone 10 can it? Or, can it? If Apple changes iPhone X as in iPhone 10 to iPhone X as in iPhone Ex (the name almost everyone uses), then there’s room for iPhone 10 except that change would be stupid.
Well, yes. But no more stupid than iPhone XI, right? Maybe all iPhones in 2019 get the iPhone X name, but the most expensive and feature laden models get iPhone XX and iPhone XX Max. That would make the naming scheme for iPhones introduced in 2020 to be along the lines of iPhone XXX.
Or, maybe iPhone 2X, then 3X.
Ridiculous, no? That’s what makes the whole annual naming scheme a mess. Apple did it right with the Mac. Each Mac OS version from the original OS X in 2000 had a cat name; Panther, Lion, Leopard, et al. When Apple ran out of cat names, it called on the great state of California to provide a few, including Sierra, High Sierra, and soon, Mojave. Is macOS Bakersfield too much to expect in a few years?
Product names are important. Look at Tesla. First, Model S. Then, Model X. But somebody already had Model E trademarked, so Tesla was stuck with Model 3, so, no S E X, but instead, S 3 X. In a few years we should see a Model X mini with the name Model Y. S 3 X Y?
OK, that works. What about iPhone in 2019? iPhone Xi? iPhone Xi Max?