When it comes to television commercials and advertising campaigns, I’m OK with one company poking a little fun at another company. Apple did is with taste and humor in the “I’m a Mac, I’m a PC” commercials from yesteryear.
Those commercials were great at making Apple’s Mac customers feel good about their selection, and did nothing to harm the Windows PC industry. Since then the world has become a much more divided place where controversies and hatred abound. Samsung, a conglomerate technology powerhouse if there ever was one, wants to be like Apple.
Almost everything Samsung does is a poor copy of Apple, including yet another series of commercials which mock the iPhone maker incessantly. That’s wrong. Not from a legal standpoint. The commercials probably make Samsung Galaxy-whatever smartphone owners feel better about their purchase.
Samsung is losing the premium smartphone space to Apple and needs to do a few things to right the ship, including, 1) get iPhone customers to defect to Samsung, and, 2) get other smartphone owners to upgrade to Samsung’s premium line.
Since Samsung has been dancing prematurely on Apple’s grave in recent years– continual campaigns of TV commercials to make Apple’s customers look stupid for choosing iPhones– it should be obvious the Korean smartphone-washer-dryer-chip-screen maker hasn’t had much success getting their own customers to switch to more expensive Galaxy-whatever models, let alone persuaded other smartphone users to move to Samsung.
As to #1 on my list of observations of Samsung misdeeds, it’s one thing to add a bit of humor to a competitor’s status in a TV commercial (which Apple did with great success in the Mac commercials), it’s something else again to insult, denigrate, and mock Apple’s iPhone customers because they chose Apple instead of Samsung.
That kind of mocking does not work. Show me a TV commercial campaign where it did.
Hear those crickets? Me neither.
Apple’s customers have a high satisfaction rate, so insulting them and mocking them because they chose iPhone over Samsung does not sit well. Why can’t Samsung simply build a better smartphone? You know, like the original iPhone and how much better it was than so-called smartphones of the day.
Galaxy phones have a much longer list of features than iPhones, but that’s always been the case because Apple doesn’t chase features to compile a longer list. Many of Samsung’s differentiation features don’t work well and it doesn’t take long for the smartphone buyer community to figure that out, hence Samsung Galaxy sales are in a tailspin and not raking in the cash like iPhones do for Apple.
A little humor in TV commercials can be fun for everyone, but stupidly mocking Apple’s customers for their choice of smartphones is, well, stupid.