Can you cut the cord? Yes. Should you cut the cord? Maybe. It depends. Whichever direction you choose, the trend is clear. There are more cords being cut than new subscribers being added to the ranks of cable TV’s customer base, but the alternatives are fragmented and convoluted.
Why cut the cord? Why cancel the cable TV service? For many of us it’s a monetary decision and even Apple TV hasn’t helped because too many of the channels-as-apps options still require a cable TV service to view the network’s app. Other than lock in, what’s with that?
So, yes, the cable TV cord can be cut but what are the alternatives? Watching TV on my iPhone, iPad, or Mac is not a suitable alternative. Hello? Screen real estate thrives in the face of mobile devices and that 55-inch 4K HDR TV hooked up to the 4K Apple TV changes the dynamics of watching TV.
Once you’ve gone 4K HDR you won’t go back and that includes iPad and iPhone; handy for traveling, but not good enough to create a new watching habit. What’s the problem with 4K HDR? Content. Or, rather, lack of content. Television networks, broadcast or cable, just don’t have high resolution video content so you’ll need to add Apple’s iTunes, Netflix, Amazon Prime Video, and a handful of other sources to play in the 4K HDR video park.
What does that require? Patience. Lots of app jerry rigged navigation steps. Oh, and bandwidth. Lots of bandwidth. Where does all the necessary 4K HDR and Apple 4K TV bandwidth come from these days?
The cable TV company.
See? I told you that cutting the cord wasn’t going to be easy and the act of cutting it might be simple but the end result is you need all that high speed internet just to watch any one of the few dozen 4K HDR videos that can be streamed to your television from Apple TV, Amazon, Netflix, or wherever. A few dozen is just an estimate. My cable TV service has 300 channels and last Friday we caught ourselves watching the same episode of Monk. Again. For like the dozenth time. 300 channels and nothing worth watching.
“We have met the enemy and he is us.” Thank you, Walt Kelly. I want to join the “Veni, vidi, vici” crowd because they seem to have found a way to cut the cord but wherever it is they are going has less choice, more convoluted navigation, and thanks to 4K HDR and Apple 4K TV, still need bandwidth that only seems available from the cable TV company.