Yes, smartphone addiction is a thing and since Apple brought about the mobile revolution Apple is saddled with responsibility for curing the addiction. How? Our favorite iPhone maker has a new set of tools to help us use iPhones with more efficiency.
Think about that for a moment. We have to change our habits and use the iPhone a little more– new applications and settings to configure– so we can use our iPhones less and, therefore, be less dependent upon using a product which becomes addictive.
Got that? Anybody else see some problems on the horizon?
I don’t know about you, but after watching all the new software goodies coming to iOS 12 and macOS Mojave, I’m getting some mixed signals from Apple. On the one hand, there’s Screen Time– a clever way to view how much we use specific applications, and configure how and when we can use the apps. In other words, more control in our hands to control what’s already in our hands.
On the other hand, there’s iOS Memoji– personalized Animoji system that will glue us to our iPhone screens like never before.
So, we’re getting more tools to do more work and to have more fun while we work. And, we’re getting more tools to control how much we work, when we work, and to help us better manage our iPhone usage. But to do so, we have to use the iPhone even more.
See? Mixed signals.
Wait. There’s more. More mixed signals.
Remember the parade of Apple staffers who touted new features and services– most of them women– including Julz somebody who became out of breath while showing us new exercise options coming to watchOS 5 in a few months? Even if the new features are an incentive to exercise more, they’re also an incentive to use Watch even more.
See? Mixed signals. Again.
What I sense from the contradictions apparent in the new features designed to, 1) make us use iPhone and Watch el al even more, and 2) give us tools to manage which and how we use all the applications available on our phones (to avoid addiction symptoms and anti-social behavior), is also a 3) make us feel guilty about using our iPhones too much.
I mean, FaceTime on iOS 12 will let us talk to a few dozen people. At the same time. How is that we’re supposed to use iPhones less and thereby curb addiction if we have ever more opportunities to use apps even more today than yesterday?
Oh. Wait. I get it. FaceTime’s ability to group call makes us more social, not less social– made ever so friendly with customizable and personalized Memoji.
Yes, in Apple’s new world order, more is less. At least, that’s what we’re supposed to think, right?