He switched on Saturday. Out with the Samsung from a couple of years ago (he skipped the Note version that kept going up in flames) and in with an iPhone. An iPhone X. And Apple Watch. Why? What happened to this die hard supporter and advocate of Samsung and everything Android?
Two reasons. Facebook. And I just grew tired of dinking around with Android all the time. Both had become something of an addiction. I don’t want to be tracked anymore and I just want what I use to work.
Whoa? Facebook? Really? Seriously? Closely tied to Facebook’s online tracking shenanigans is Android– which is all about collecting personal data to the profit of Google. Apparently, enough was enough. Our neighbor and his wife went all in on iPhone and Watch. This week they plan to hit the new Apple Store in downtown Chicago to check out the Mac.
Why? What happened?
I can understand the issue with Facebook. Warnings have been around for years regarding Facebook and privacy problems, but smartphone users are now figuring out that Google operates much the same way across the interwebs, rather than on a single website– tracking is pervasive and privacy is lost.
Implied in our neighbor’s response was Apple’s so-called walled garden ecosystem. Instead of being a limiting and restrictive embrace, our neighbor began to realize that the embrace was protective instead. Apple provides a technology comfort zone that does not exist in the same way elsewhere.
The old adage of set it and forget it or the famous it just works applies to platforms beyond Apple, but only Apple brings all the components together into an ecosystem that both protects and makes daily usage, well, more comfortable for the customer. Personal computer, smartphone, tablet, smartwatch, streaming TV device, wireless earbuds.
In essence, Mac, iPhone, iPad, Watch, Apple TV, AirPods represent a comfort zone of enhanced security and privacy and interoperability that does not exist elsewhere. Or, if it does, requires more effort to maintain. Add to that the Genius Bar at the Apple Store and the ecosystem becomes a comfortable, Disneyesque walled garden– a technology comfort zone.
Yes, you can look at the same thing through multiple perspectives. Apple with iOS is more restrictive than Android, but I’ve noticed that Google’s mobile platform seems to have two classes. The average user who simply wants an inexpensive phone with a decent camera, email, a browser, text, social media apps, and a few games. And, the geek who tweaks.
Apple’s iPhone customer base seems to fall in between those two extremes. On average, we use more apps than Android users. We pay more for the comfort zone, too. Yet, the Mac– unlike typical and traditional Windows-based PCs– is the ultimate personal computer that runs everything with ease and all at once if needed. macOS, Windows 10, various flavors of Linux. So you can get all geeky if you want to, or just avoid the malware that infects the rest of the tech world.
With little coaxing from us, our neighbors figured out that Facebook did not operate in their best interest, that Google and Android were quite similar in their tracking policies, and Apple seemed to have happier customers.
Indeed. Apple is the technology comfort zone for a billion customers.