When it comes to dominating the technology gadget industry we can all asked the question, “Who’s your daddy?” Well, based on the math, Apple owns a huge chunk of the technology gadget industry, to the point where it has pwned the industry.
Pwned? It’s like owned to the nth degree, but with a touch of technospeak thrown in to make a point. The tech gadgets we buy these days are many and varied and come from many hundreds of manufacturers worldwide. The brand that stands out, the aspirational brand, the one brand that takes most of the industry’s money to the bank is Apple.
Apple has pwned the tech industry.
A corruption of the word “Owned.” This originated in an online game called Warcraft, where a map designer misspelled “owned.” When the computer beat a player, it was supposed to say, so-and-so “has been owned.”
Instead, it said, so-and-so “has been pwned.”
It basically means “to own” or to be dominated by an opponent or situation, especially by some god-like or computer-like force.
Yep. That pretty much sums up what has taken place in recent years. Quietly, with little fanfare, Apple has pwned the industry’s revenue and profits. Industries? Smartphone, personal computer, tablet, headphones, smartwatch, streaming television, Apple Pay, et al, and Apple is gunning for the talking speaker market, streaming music market, and probably a few others.
Guesstimators think Apple may account for 50-percent of the smartphone industry’s total revenue, 85-percent of total profits, and all on less than 20-percent of marketshare. Yes, that’s pwned. Who’s your daddy, Samsung? Google? Microsoft? Dell? HP?
Even in the personal computer industry Apple’s Mac captures barely double digit marketshare but takes about half the industry’s profits thanks to a total focus on premium notebooks and high end desktops with MacBooks and iMacs respectively.
The story is the same everywhere else. Apple Pay dominates the competition. Apple Watch has no comparison, including the entire Swiss watch industry (the premium end of such devices; usually the same space where Apple plays). Beats headphones may not have the quality sound that audiophiles prefer, but Apple sells more Beats than any other brand.
When it comes to marketshare, Apple has many competitors and some notable competing brands; Microsoft, Google, Lenovo, Dell, HP, Samsung, and a diminishing number of also rans. When it comes to mindshare, Apple’s product designs tend to direct where the market is going for any particular segment. PC notebooks look like Macs. Smartphones look like iPhones. Android smartphone makers are even copying the iPhone X’s much maligned Notch.
The metrics that really count are not among those who tout marketshare. It’s all about profits, gross margins, and revenue. Who’s your daddy? It’s Apple and the company’s pwnership of the technology gadget industry.