How far has iPhone moved the bar (whatever bar you want to consider; from price tag to camera) since it was launched in mid-2007? That first iPhone had a camera. Who knew? We were just excited to have a smartphone that could actually do cool things, right?
Yes, iPhone had a camera back then but it didn’t even take movies and photos, well, I remember thinking I may need new glasses because every photo I took was a little, uh, um, soft around the edges. You know, like close ups of the women in classic Star Trek.
Those days are gone. Today, iPhone X takes photos that rival entry-level DSLRs with halfway decent lenses (which often weigh more than iPhone itself). Take an average scene, point-and-shoot photo with iPhone and compare it with a photo from a DSLR and most people couldn’t tell the difference. iPhone photos these days are that good.
What about movies? Well, there are few kinds but I see something of a merging in process.
There are the movies you watch in the theatre, and there are movies you watch on TV, and there are movies you take with your iPhone. We’ve reached that point in the space time continuum where there won’t be much difference.
Television broadcasts digital signals in HD. Your iPhone takes movies in HD. But the HD’s are not the same. In fact, iPhone X takes movies in 4K HD. iPhone’s movie taking quality is so high that feature-length movies are being shot on… insert drum roll here… on iPhone.
Yes. iPhone video quality is that good.
Reuters has a recent article about director Steven Soderbergh’s Unsane movies which premiered last week. It was not the first movie shot on an iPhone but it was the most recent major production.
Let me say that again. A feature-length, theatre-bound movie was shot on an iPhone. In two weeks.
I have to say the positives for me really were significant and it’s going to be tricky to go back to a more conventional way of shooting… The gap now between the idea and the execution of the idea is just shrinking and this means you get to try out more ideas so I wish I’d had this equipment when I was 15
These are not the thoughts of some pie-in-the-sky Hollywood director wannabe. Soderbergh has been around and knows the business. And he recommends iPhone to anyone who wants to shoot a movie.
I think this is the future. Anybody going to see this movie who has no idea of the backstory to the production will have no idea this was shot on the phone. That’s not part of the conceit. People forget, this is a 4k capture. I’ve seen it 40 feet tall. It looks like velvet. This is a game changer to me.
21st century movie production using an iPhone. Game changer? Yes.
Now, there’s more to movie making than just the camera. Think lighting, writing, directing, acting, audio recording, post production, distribution, and more, but look at YouTube and you see plenty of movies– with increasingly professional looking video– done on iPhones.
In a single decade iPhone has gone from not even taking movies to being the principle camera in a Hollywood movie. We’re on the cusp of an iPhone movie industry.