There was a time when the Mac and Apple were synonymous. One was the other. A year after Steve Jobs’ second coming at Apple the iMac was born. Back in that part of the last century the ‘i’ meant internet and it was everywhere.
Capitalizing on the iMac’s success (and forgetting the iBook notebooks), Apple brought us iPod and iTunes, and the iLife suite of apps; iPhoto, iWeb, iMovie; then the iWork suite of Numbers, Pages, and Keynote. A few years later we owned iPhones and iPads and bought books via iBooks. Apple had become the iEverything company.
Here we are 18 years into the 21st century and nearly two decades after iMac debuted, and people still use iEverything, despite Apple working diligently to rid itself of the iProblem. Ever heard of iWatch? Or, iTouch for the lone remaining iPod model? Apple knows it has an iEverything problem and took steps to simplify the product naming convention.
iBook became MacBook. PowerMacs became MacBook Pro. iMac remained but MacBook Air was a huge seller for many years and still graces the bottom of Apple’s Mac line. Apple uses Apple Pay instead of iPay. Watch instead of iWatch. Apple Music instead of iMusic. I’m very glad there is no iBeats line of headphones.
iPhotos became Photos, but iMovie remains. iCal is gone. Remember iTV? Apple’s whole product line remains something of a convoluted mishmash of the last century and new products with appropriately modern names. The fix is easy and we’re almost there already.
- iMac stays as the desktop Mac; iMac and iMac Pro
- iMovie becomes Apple Movie
- iWork goes the way of iLife (nobody likes to ‘work’)
- iCloud becomes Apple Cloud (good riddance)
- iOS becomes mOS for ‘mobile OS’
- iPhone becomes Apple Phone
- iPad becomes Apple Pad
- iBook becomes Apple Book
See? Easy peasy, right?
What about iTunes? If ever there was a store and an app that needs to change its name, it’s iTunes. Is it a music app? No. Is it a store? Yes. But not for the Mac.
So, I propose that the media player in iTunes become Apple Player and it does what QuickTime Player does, and what iTunes’ player components already do. That segregates the media store from the player in iTunes, and distinctly different than the player and store for Apple Music.
Now, what about renaming iTunes itself? That presents a more difficult challenge because iTunes does so much. It’s a player. It’s a media mall of sorts. It’s misnamed but well known as a brand. In fact, iTunes presents me with the most difficult naming challenge.
The name Apple Media seems lame by comparison to how people view and understand iTunes. Yet, iTunes is no longer descriptive of what the iTunes app does. I have a few names to consider.
- Apple Go
- Apple Express
- Apple Mall (or, Media Mall)
- Apple Mart
- Apple Market
- Apple Stream
The latter, Apple Stream, might grow on you as iTunes becomes more of a streaming media app. Now, look at the lists above and what do you see? We’ve gone from iEverything to Apple Everything; full circle from iBoring to Apple Boring; Apple ad nauseam.