While my visual affliction may keep me out of the expensive professional ranks, some people need a bargain and I can deliver– thanks to a laundry list of graphic design tools that don’t care much about my genetic predisposition to mismatching colors (Thanks mom and dad!). Some of the tools we Mac users have can make quick work of graphic design.
Enter Logoist. The name implies logo design and that’s exactly what you get with little more than a good eye (two good eyes helps even more) and some point and click.
Instead of taking night classes at the local community college to learn Photoshop, and then pay Adobe by the month forever for the privilege of using Photoshop, try some point and click on an affordable Mac app that does one thing well. And fast. With starter templates and a gallery even.
Logoist brings together basic vector artwork with bit-mapped pixel artwork to create almost anything with color accuracy and non-destructive options– from shapes to text, from patterns to gradients, and everything in between. Logoist even comes with over 3,000 clipart images and many dozens of configurable style presets which can be applied to almost any object with a click.
The app handles every notable vector and bitmap image format from PDF to SVG, from EPS to PNG, from JPG to the new HEIF format. Yes, Photoshop PSD files, too.
Looks professional, no?
It’s this ability blend formats– vector graphic mode and pixel graphics– which makes Logoist a poor man’s Photoshop logo maker. Shapes and text can be combined on a path. Objects can be aligned and realigned with pixel accuracy.
What you get in Logoist are shortcuts to competent, professional-level design elements. My preference is for all tools to be on the same open window. I don’t like pallets. They get lost. Logoist has all the tools on a single window, and options change context with a click. It comes with enough clip art to get you started, enough presets to shorten development time, and that makes it especially useful for wannabe graphic designers who don’t eat, breathe, and live in Photoshop 16 hours a day.
Hey, time is money, right?
The generator option lets you blend graphic elements to other elements. Turn the word Burn into burning fire. Turn the word Grass into growing grass. Logoist comes with enough templates that some elements can be cranked out with little more that color changes to produce results for your company that would cost hundreds or thousands on the street.
The latest Logoist version has both white and dark themes, a configurable layout, or, in the alternative, floating windows (Yuk– but different strokes for different folks). The path generators and flexible shape libraries alone are worth the price of admission. There is much to like here. The developer offers a trial version so you can test it out before downloading from the Mac App Store.
Nicely done and totally worth the modest price tag.