They say it’s important to read the fine print. Why? Because the devil is in the details. Earlier this week I was rummaging through my RSS news reader list of Apple oriented-websites, checking out the news, and I skipped some details.
Older Apple-oriented websites have Mac in the name. Mac360, CultOfMac, MacObserver, 9to5Mac, and so on. Mac? Yes, but they’re really all about Apple, so it was no surprise to run across an article titled “4 Reasons To Buy A Classic Watch Instead Of An Apple Watch?” Only four? I can do better than that.
Here’s why it pays to read the fine print. The four basic notions to skip Watch were somewhat anemic; as if written by a newcomer to smartwatches; almost ad-like in quality. Here they are.
1. It’s actually pretty nice to step away from constant notifications. Uh, OK. But I can turn off notifications on Watch with a swipe and touch, and yet still keep in touch.
2. It’s great to disconnect and still be able to tell the time. No it’s not. That’s just stupid. Time is time regardless of which device tells you the time. What’s going on here?
3. A watch becomes a unique part of your style and identity. If you have only one Watch, perhaps. Maybe that’s why Apple Watch has a twenty eleven hundred different band styles and many watch faces.
Wait a minute.
4. A classic watch stays in style forever. Yes, and beauty– like convenience– is in the eye of the beholder. Look, I’m not going to diss traditional watches. I have my fair share; some elegant and expensive, some more utilitarian, but diamonds are the only thing that lasts forever.
What’s going on in this so-called article? Read the fine print, Tera.
While Apple Watches are guaranteed to evolve every time Tim Cook gets up for his annual Apple keynote, classic wristwatches are a long-term investment. The team at Vincero is well aware that a watch is a lifetime purchase.
Uh, no they’re not. Vincero? It’s a watch company. A traditional, non-smart, non-Apple, mid-range watch company that managed to get an advertisement to pose as a post on CultOfMac and gullible me, expecting to read something about Apple and Watch, ended up getting sucked into an ad. I hate when that happens.
A quick glance up the ladder told the tale. No writer. It was just a Deal section but it looked like an article with reasons why someone would prefer a classic watch vs. an Apple Watch. Poor pitiful me. That flub on my part got me to looking at other Apple-oriented websites for similar deals-posing-as articles. They’re everywhere. Is it any wonder people scream fake news? It’s becoming more difficult to tell what is fact-based news because news has become opinion and opinion has be another way to advertise.
Yes, all those articles and posts posing as ads track readers. Yes, I know websites need to make money to keep the doors open and the lights on, no thanks to Google screwing up the internet’s advertising medium in a mad dash to the bottom of the pay-per-click world, but insightful analysis and interesting perspective is becoming more difficult to find these days.