Yours truly is the proud owner of a new Apple TV 4K, a 4K HDR television, and an Amazon Prime account. Something has to go. Why? Where is Amazon’s Prime Video app for Apple TV? Google is smart enough to know Apple TV has devoted legions of users so there is a YouTube app.
Sling TV and other streaming television services– most of which bring us high definition TV packages to match cable TV from the 1990s– are smart enough to know Google is smart enough to do an Apple TV app so they follow along.
Amazon? Amazon Prime? Amazon Prime Video app for Apple TV 4K? Nowhere to be seen. This whole scenario is curiouser and curiouser. Why? How? There is no Apple TV 4k available on the Amazon Store. Likewise, no Amazon Prime Video app on Apple TV.
What’s really funny about this whole tit-for-tat scenario between Apple and Amazon is the obvious. Amazon is a big online retail store that sells almost everything from A to Z. Almost. No Apple TV 4k. Yet. Apple is a big technology hardware maker. They both sell hardware (except for Amazon’s purchase of Whole Foods which seem wholly inexplicable, but I’m sure Amazon’s executives eat). The both have a gazillion customers.
But only one of the two companies is a technology giant. The other is just a giant.
Honestly, I don’t care about the politics of Amazon vs. Apple, or Fire Schtick vs. Apple TV 4K. I just want to watch 4K HDR video on my new 4K HDR television and I don’t want to add more devices for the privilege. Did I mention I already have Apple TV 4K?
At this point, I’m willing to throw Amazon and Amazon Prime and Amazon Prime Video under the digital bus because 4K TV shows and movies are available elsewhere, I already have the 4K HDR television, and I don’t like giving money to a company seemingly as pretentious as Amazon, and having Mr. Clean act as Amazon’s CEO is not a turn on despite what my therapist says.
Apple said way back in September that Apple TV 4K would have Amazon Prime Video with 4K HDR content. Those are the right buzzwords. Apple TV. 4K. HDR. Amazon Prime is worth getting rid of unless Amazon bites the bullet and stops acting like a 3rd grader on the schoolyard monkey bars.
To Amazon’s CEO, Jeff Bezos:
Jeff, honey. You’re a store. You sell stuff. Be the bigger person here and sell stuff from Apple. You sell Roku devices already. So what’s the deal? Oh, and you will never ever be as cool as Steve Jobs’ ghost or Mr. Clean. Move on. You have until Noon tomorrow to respond or my Amazon Prime account will he held hostage.
Sometimes the direct approach is the best. Right now I’m working on a note to Apple CEO Tim Cook to start selling new Macs.