Who needs Apple Watch, anyway? I mean, honestly, it tells time but at $249 to more than $1,000, time just isn’t worth that much money, amirite? That’s the gist of Apple Watch Series 3 LTE according to a writer at Business Insider who just doesn’t get it.
What part doesn’t Kif Leswing not get? Watch tells time. What else do you need? Oh. Wait. How about exercise tracking? Heart rate seems good. Notifications are a big plus. There’s that. Watch now has an LTE option so you do not need to carry around an iPhone. That seems OK.
The problem with the Apple Watch Series 3 with LTE is that it’s a sign that Apple has lost sight of the principle that led to its meteoric rise: Apple doesn’t sell technology for technology’s sake — it figures out what people want to do (even when people don’t know it themselves) and provides technology to make it possible.
That sounds very much like something Steve Jobs would say. Or, maybe, said. Decades ago.
Part of the hardest thing about coming up with new products is to figure out a really cool set of technologies that you can implement it with and make it easy, but also figuring out something that people want to do. We’ve all seen products that have come out that have been interesting but just fall on their face because not enough people want to do them.
So, how is the Steve Jobsless Apple doing these days? Not so good according Leswing, Business Insider’s chief librarian of anti-Apple snippets.
So what’s the Apple Watch Series 3 with LTE’s job?
Let me guess. It’s a Watch. It’s a phone. It’s an exercise tracker. It’s a heart rate tracker. It’s a machine absolutely made for notifications, alerts, alarms, and more apps than you can try or use in a month. It’s utterly convenient for responding to email, text messages, etc.
What does Apple say?
Answer a call from your surfboard. Ask Siri to send a message. Stream your favorite songs on your run. And do it all while leaving your phone behind.
Or, just leave iPhone in your pocket, bag, purse, or at home. About the only kind of surfing we do around Chicagoland involves Lake Michigan and wind, but I get the idea.
“Hardcore surfers who want to answer pressing business calls in the ocean” seems like a niche.
Ouch. Snark. And burn.
Siri can already send a message from an iPhone, and there isn’t a ton of evidence that that’s a popular feature on the phone anyway. Having the ability to leave your phone at home is a big deal for runners, but that’s still a subset of the population.
Dude, everybody is a subset of the population. Apple has sold upwards of 30-million Watches to date, and satisfaction stats are off the charts, sales are brisk. Oh, and since when did Apple start doing polling and surveys to determine features?
This crazy-assed contrarian goes down a list of arguments which do everything to put Watch Series 3 LTE in a bad light. That’s actually easy to do with anything. Negativity Bias is a real thing and many technology and business writers are afflicted with it. If all a writer can do is complain about something then beware. They’re either trying to con you with an invalid argument, or they’re trying to con you with link bait articles fully devoid of analysis.
Consumers don’t buy the potential of a product — they buy it to do a specific job today. And adding LTE to the Apple Watch doesn’t really solve any additional use cases, except maybe for a runner.
Pulling an iPhone out of a pocket during a Chicago winter or summer is an exercise in futility, freezing fingers, or sweaty palms, but answering or making a call without said iPhone is something I’ll pay a little extra to get.
Remember, smartphones, computers, tablets, and smartwatches are not tools. They’re tool bags full of tools and you get to choose which ones to use, how and when and where and under whatever conditions you want.
You’d think a professional writer would know that. He is right about one thing. Apple Watch can’t be fixed. It’s not broken.