Can you name the company that owns the most used operating system on earth? No, not Apple and iOS. Not even Microsoft and Windows. Again, Google. And Android. Let me put this another way. It means the largest search engine company, the largest free software company, the largest online advertising company, and the owner of the most used operating system is Google.
Anybody see a problem there?
Here’s what has been happening the past few years. Online advertising has run amok. It’s everywhere. It’s intrusive. And, for many advertisers, ineffective. Why? See amok. Too much advertising has helped to ruin a good thing, with Google at the forefront; advertisers push visually obtrusive ads, track online viewers incessantly, and demand privacy as payment for free content.
What goes around comes around and it’s all coming back to haunt Google and online advertisers because readers are fed up and launched the growing ad blocker movement to trim ads, create faster downloads, and improve privacy.
For obvious reasons, Google doesn’t like that trend, so the fox has decided to play the role of the chicken and gain access to the coop. How? A Google ad blocker for the world’s most popular web browser, Chrome.
Wait. What? How is that possible? I mean, doesn’t Google derive nearly 90-percent of revenue and profits from online advertising? Why would Google want to insert an ad blocker into its popular Chrome browser?
See above where the fox becomes a chicken to take up residence in the coop.
Tom Warren explains:
While Google has already warned publishers about the change, the ad blocker is now starting to show up in pre-release versions of the Chrome for Android app.
The fox is becoming a chicken and taking up roost. Which advertising is Google’s Chrome ad blocker likely to block? Choose, 1) Google’s ads, or, 2) other ads.
While Google makes the majority of its revenue through its own ad business, it’s determined to tackle what it describes as “intrusive ads.”
What isn’t being discussed in the consortium of online advertisers– including Google, Facebook, The Washington Post, News Corporation, and others– is this. It’s not so much an ad blocker as it is an advertising filter which allows their ads to shine through the clutter while
blocking filtering non-consortium ads. Also not mentioned is the scourge of ad tracking which is equally offensive, uses more bandwidth, and helps to keep websites from loading quickly in your browser window.
The fox is dressed like a chicken and guarding the coop.
Look, online advertising is as necessary an evil as print or broadcast ads. No ads, no free content. At the beginning of last year I dropped all advertising trackers, analytics trackers, and ensured that the few ads which remain are highly targeted toward Apple customers. The result? TeraTalks’ web pages load ultra fast, no privacy is being invaded by analytics or ad trackers, and the few ads displayed are always relevant to readers.
If I can do that then why can’t Google?