The silly season disease seems to afflict politicians during political elections, and before new products expected from Apple, Inc. Except Apple gets hit with the disease multiple times every year, with rampant speculation about upcoming product announcements.
There was plenty of noise and speculation and rumors about what Apple would announce at this spring’s WWDC. Traditional iPhone introductions are expected within a couple of months so silly season is here and you will be forgiven if you haven’t yet been inoculated.
iPhone rumors, 2017 edition, are the wildest and lamest and most contradictory I can remember. I would be surprised to know there are that many rumor sources out there, so I suspect that many such rumors are simply made up.
Here are a few of the most probable features that caught my eye.
- Edge-to-edge OLED display
- Curved OLED display (at edges)
- Best screen-to-body ratio
- Ugly sensor camera array on top
- Touch ID on back
- Touch ID on front
- Touch ID on power button
- Single color bezel
- Multiple color bezel
- No white bezel
- 5.8-inch display
- 5.2-inch display
- Glass case
- Dual cameras
- 3D sensors
- Laser beams
- Infrared scanner
- Face recognition
- Goodbye Home button
- Production started already
- Production delayed
- Wireless charging (not really wireless)
- Fast charging (is this an issue?)
- $1,200 price tag (or more, or less)
- Smaller physical size than iPhone 7s Plus
- True Tone display (from iPad Pro)
- A11 Fusion CPU with 4GB RAM (or, less)
- Improved Siri (about time)
- iOS 11 (duh)
- iPhone 8 name
Yes, there probably are a number of others that didn’t make headlines, but you get the idea. Contradictions about. Some say iPhone 8 has already entered production. Others say it will be delayed until late fall, early winter, 2018.
Some say the Touch ID fingerprint sensor is gone, replaced by a new facial recognition system, or moved to the back (ugh) or moved to the enlarged power button (interesting), or embedded into the new OLED display.
What I’ve seen among those who push rumors also tells me that rumor mongers who once were spot on with predictions now contradict each other. The reality of iPhone 8 is rather striking. We don’t know the name. It’s unlikely Apple would introduce only one new iPhone (maybe iPhone 8, plus iPhone 7s and iPhone 7s Plus; but I wouldn’t be surprised to see two iPhone 8 models and no 7s models).
To date, we’ve seen schematics, renders, and so-called prototype models. iPhone 8’s overall size dimensions put it between iPhone 7 and iPhone 7s Plus, thanks to the edge-to-edge display.
Whatever Apple decides to name the next iPhone probably has been etched in stone, and whatever hardware features and components are coming, likely are determined and nailed down by now.
So, it’s the home stretch for silly season rumors. Let’s see what gels as we get closer to launch, and then compare those with reality.