Everything Apple makes is about to die. Or, so goes the meme for the past few decades. It almost happened in 1996 when Apple was standing on its last leg, and down to cat life #7 or #8. Technology writers have predicted Apple’s demise mostly forever.
How are those predictions working out? Much the same way most such technology predictions work out. They don’t. We’ve heard them all; Apple, Microsoft, Google, Samsung, are about to die. If it’s not Apple, it’s the PC industry. Or, Windows. Even tablets and smartwatches are not immune to the Chicken Little cries that the sky is falling on high profile technology companies.
One Microsoft executive claimed the smartphone is already dead but we just don’t know it yet. But since I read his remarks predicting the present, I guess I do know it but maybe don’t really believe it.
Apple co-founder Steve Jobs declared the post-PC era was upon us with the iPad. He was close. ‘Post-PC’ era implies the PC era is dead but that didn’t happen, either. Since the post-PC era began the Mac has been on a string of ever greater record sales. Go figure, right?
The truth of the matter is obvious. Everything is dying. Or, rather, this year’s model of whatever-tech is morphing into something slightly different than last year’s model. Change happens. Is the MacBook Air dead? Almost. Apple still sells a metric butt-load of the last Air model at $999 or less and Retina displays are not the future, they’re the present, but you get the idea.
Here’s an interesting thought. That iPhone 6 Plus you bought a few years ago? It’s not dead. Actually, it’s a better device now than it was when it first came on the market. iPhone 6 arrived with iOS 8, which was then improved a year later when iPhone 6s came out with iOS 9, and both were improved yet another year later when iOS 10 hit the streets.
That doesn’t sound so much like death as it does an ongoing life extension. Sure, sooner or later older iPhones will die but even parts get recycled to be born again, but that happens to new iPhones, too, more quickly if you drop it into a gutter filled with water when stepping off a Chicago curb during a rainstorm. The City of Chicago wouldn’t reimburse me, but AppleCare did. For a modest fee.
The point here is obvious. Wherever you read or hear someone who says iPhone is dead, or Apple is dying, or the Mac is dead, or Windows is dead, or tablets are dying, take the message with a grain of salt and a corresponding and prescribed amount of doubt because, so far, none of those predictions have come true and looking over the horizon a bit– and recognizing that Apple, Microsoft, Google, Samsung et al have a vested interest in keeping product life cycles alive and churning out revenue and profits– the end is not really in sight, actual visual sight, as much as it might be within someone else’s imagination.
Oh, by the way. Apple stills sells iPods, so even that’s not dead. Yet.