What’s related to fake news? Fake outrage. It’s everywhere, too, but seems to rise quickly whenever Apple releases a new product. Apple Watch? What a dud, cried the critics. Before it launched. iPhone 7? It’s just like iPhone 6, cried the critics. Yet everything changed. Everything.
You see where this is going, right? Honestly, I cannot tell you which came first, chicken or egg. Or, which came first, fake news or fake outrage, but I’m going with the latter because that’s where tails landed.
Apple might be the only technology company that suffers and succeeds at the hands of both fake news and fake outrage. Most of the rumors about what Apple will release turn out to be wrong, hence fake news. Someone with a neighborhood survey says Apple’s iPhone sales are down by 50-percent and fake news goes viral in days, but the truth, the facts, the real news, takes months to clear up the fakery.
What about fake outrage?
To be perfectly honest, I cannot read the minds and hearts of those who voice their outrage at Apple because they don’t like Watch, or iPhone is doomed because headphone jack, or how Apple has lost their creative edge because Touch Bar on MacBook Pro, circa 2016, but I’m going to describe it as fake outrage because, 1) it seems insincere and contrived, 2) customers seem to love what fake outrage proponents hate, 3) somebody needs to call it like it is, and the way it is is the way it’s always been.
Apple introduces something cool, useful, almost magical compared to competitors (which set about immediately copying what Apple created), and fake outragers crawl out of the woodwork and away from their cockroach bromances and spew vitriol and venom at Apple’s innovation, while customers proceed to line up and buy whatever it is in large enough numbers to give Apple the most profits in whatever industry segment it competes.
Where is the fake outrage about Microsoft’s Surface Book or the new Surface Studio? The fake news says both are big leaps in innovation, but a similarly equipped MacBook Pro is priced about the same, does so much more– except a stupid touchscreen– and is more powerful, too. The giant iPad Studio? Come on. It’s a desktop PC. Those beasts may look good in TV commercials but desktops are so 1999. Who spends that much money on a desktop that is sure to deliver tendonitis?
Wherever Apple goes, whatever Apple does, it gets followed by the diseased yak twins, fake news and fake outrage. That’s just the way it is. But we know who they are.