The digital winds of change are blowing across the human landscape, thanks to iPhone’s App Store. Already Chick-fil-A, Starbucks, Domino’s, Dunkin Donuts, Chipotle, and Taco Bell offer mobile ordering through apps.
Now it’s time to get a Big Mac order on your iPhone. Well, almost time. Mobile ordering and payments will come to McDonald’s next year as the company rolls out digital kiosks and table service in the U.S. The burger company was one of the first to use Apple Pay so it’s likely a new or updated McDonald’s app will debut early in 2017 that let’s you order that Big Mac online.
Delivery? Probably not, but it wouldn’t be a stretch to see a delivery component in the future. Uber Burgers, anyone?
What’s interesting about McDonald’s foray into an app that actually lets you buy food– instead of the lame iPhone app now available which is more of an ad for coupons– is that the App Store almost never made it.
Apple’s co-founder and CEO Steve Jobs was ready to let a native app store die on the vine, only to be persuaded by executive underlings that apps were the future. Future? Eight years after the App Store debuted Apple’s iTunes App Store has over 2-million apps available for download, and that’s years after the ad campaign of ‘There’s an app for that.’
Yesterday I came across an iPhone photo app that applies makeup to a selfie.
Among those apps that grace my iPhone are the basic fare that ranges from Twitter and Facebook to Google and Google Chrome, Instagram and Messenger, some cooking apps, a few games, a couple of exercise apps and two pedometers, and a dozen news apps, from BBC to NYTimes.
I dropped Spotify and went to Apple Music thanks to discount iTunes Gift Cards. There are so many photo and camera apps on my iPhone that I need two folders for each. Some of the very best apps for iPhone come from Microsoft. Office iOS is drool worthy.
What I find intriguing is what took McDonald’s so long to figure out mobile ordering and payments. My husband shops at Lowe’s and Home Depot because they have an iPhone app and that makes it easier to find items, and find the aisle where they’re stocked.
One issue I have with iPhone apps is the same as it has been for years. Finding good apps. TechRadar has a list of about 100 of the best free iPhone apps for 2016 and while such curated lists can be helpful, what is not is the 101 pages with ads you have to click through to see the apps.
Doesn’t anybody believe in vertical lists anymore?
The trio of iPhone and Watch and Apple Pay has changed how I shop. These days I tend not to bother with a retailer who doesn’t accept Apple Pay or doesn’t have an application. Chicago-based McDonald’s is just a little slow getting to the present.