Depending upon which headline and which article you read, Apple Watch is either, 1) a colossal failure, or, 2) a huge success. Thanks to the interwebs, it can be both at the same time, and everyone with a digital ink pen has an opinion.
Me, too. But I’m going to the side of math rather than conjecture and headline drum beating and call Watch a success. Why? First, only Apple knows their expectations for Watch and only Apple knows how many have been sold, so only Apple can know whether Watch is a success or failure.
Apple just doubled-down on Watch with Watch Series 2, expanded the line with Watch Series 1, added a cool ceramic case, eliminated the cray cray expensive Gold Edition and very adroitly mentioned that Watch is only surpassed by Rolex in industry revenue, and that after a mere eight months on the market, so I’m going to go with my gut, mix it up with math, and call it a success.
Adrian Kingsley-Hughes, who writes for the traveling munchkins running ZDNet, the same AKH who claims to use Apple products but seems to hate them all, the same AKH who probably gets a bonus for being a certified nattering nabob of negativism, calls Watch a failure.
Fast-forward to yesterday’s unveiling of the Apple Watch Series 2, and the fashion element was all but gone. There’s no crazy-expensive Edition version of the Series 2 (white ceramic has apparently replaced gold, at a price of $1,249), and there didn’t seem to be any fashion writers interested in the event.
To be specific, he calls it a fashion failure.
No Gold Edition. Yep. That’s it. No $17,000 Watch proves that Watch has failed Apple as a fashion product. AKH needs to come in from his perch on Mt. McKinley, pick up some groceries, get a bath and a haircut, and walk around the mall. What he will see is what many of us see– something of an iPod white earbuds phenomenon. Watch bands. Lots of colored Watch bands.
All that remains of the fashion heritage of the Apple Watch are the reassuringly expensive Hermès bands.
The new Apple Watch is a device that’s primarily focused on fitness, and that makes sense given that four out of the five top wearable vendors make fitness devices and not smartwatches. The only one in the listing that makes smartwatches is Apple (at number 3), and there are no Android Wear makers in the listing.
That so-called listing is a guesstimate of total unit sales for a broad product category called wearables (are flashing LED lights for bike riders included?). The fact that Apple is on the list– side-by-side with cheap-assed fitness bands– should say something about unit sales, but that’s math again, so one shouldn’t expect ZDNet’s bridge troll writing crew to understand how it works.
When will those members of the technorati elite learn that marketshare is for trolls?
So, Watch is no longer a fashion statement. Uh huh. Sure. But try to convince the people who have half a dozen Watch bands. Try to convince the female blogger-of-all-things-Apple that the Ceramic Watch is not a fashion statement (I totally want one, but that pesky math that shows up in finances could be a deterrent). Here’s the deal. Fashion and exercise go totally and completely hand-in-hand, and it appears to me that Apple’s new Watch has both sides of that fencepost nailed.