Apple gives us Messages on the Mac, iPhone, and iPad, and the app works well, syncs between devices, and even sends text messages to non-Apple folk (via iPhone only, though; why doesn’t Apple change that?). Messages is a standalone app among many standalone apps that send text messages.
We keep up with family and friends by using Facebook’s app on iPhone which is like a mini-Internet all on its own, so why does Facebook want me to leave Facebook and use the Messenger app instead?
The motivation for Facebook, Apple, Amazon, Google, Samsung or any other company engaged in the technology industry is somewhat singular. Money. Yes, it’s in Apple’s DNA to change the world through technology. But along the way Apple must make buttloads of money, otherwise, what’s the point?
When it comes to how each technology company works to reach it’s stated goals of changing the world (make more money) it all boils down to ‘my way or the highway.’ Or, ‘take it or leave it.’
Why do I have to leave Facebook and open Messenger just to message with friends and family, something I could do just as easily and more conveniently inside the Facebook app?
Messenger is about to become a standalone money machine for Facebook. You know. Like Instagram.
Apple’s way to riches is somewhat different than Facebook because Apple sells hardware and Facebook sells advertising. To entice me to buy into the Apple ecosystem the Mac maker publishes a wide array useful applications and utilities which, generally speaking, of course, work well with one another and combine to make the whole ownership of Apple’s products greater than the sum of the parts.
Like Google, Facebook makes money on advertising. Apple makes money when customers buy a new Mac, iPhone, iPad, Watch or whatever else has an Apple logo embedded somewhere. Unlike Google and Facebook, Apple’s apps* don’t singularly make money for the company, but as a whole make the platform enticing thanks to user friendliness, privacy considerations, and better security than most.
*To be fair, Apple makes money on Safari thanks to an arrangement with Google on search engine results and revenue, and Apple has a few professional level apps which may or may not make money for the company with sales, but certainly by adding value to the Mac’s hardware sales.
The name of the game is money. As much money as a company can make without executives going to jail. We can love or vilify companies for their tactics but that’s they way it works, take it or leave it.