In a past life, back in the days of wine and roses and college courses, I had the desire to become a graphic designer. It was all the rage when Photoshop was young. As most of us find out too late to do much about it, reality bites. Adulthood is not what it’s cracked up to be. And dreams of yesteryear are often relived but seldom fulfilled.
Except for my desire to become a graphic designer. So, through the years I’ve assembled a team of Mac apps to help me nurse the fires of artistic aspiration that go far beyond my meager natural talents, including one element that fascinates me. Logo design.
For Mac users who want to control their own logo destiny there are many tools, starting with the aforementioned Photoshop, now in monthly rental form. Or, if you’re in a hurry and on a budget, there’s Logoist, a Mac app that does just one thing. Creative, professional logo design.
Logoist is a bargain priced app which gives you the tools to create logos, icons, banners, website graphics, buttons, title art, photo collages, and almost anything else of a modest graphic nature.
It works with familiar layers and objects. Tools abound for effects, patterns, fonts, and shapes. Logoist is not difficult to master, even less so if you have some background in graphic design and know your way around fonts and vector graphics.
The Toolbar at the top is self explanatory and makes it simple to add clipart, drop in text objects, group objects, add images, and more. Each object has properties with nearly infinite adjustments in color, size, strokes, and every creation can be exported as a high-resolution image.
Logoist has something of a fast-start capability with presets and styles and effects (fills, borders, strokes, shades– hundreds of presets).
There was a time when I felt that using Logoist was cheating. Real graphic designer wannabes use Photoshop, right? Or, at least Pixelmator (if you’re on a budget). The reality is this. Use whatever tool gets the job done and it’s hard to believe Photoshop can create logos any faster or more efficiently than Logoist.