It’s a good thing the Mac App Store requires developers to create an app screenshot and a description of their apps. Otherwise, how would a Mac user know anything about an app? Without a description and some screenshots, what would be the incentive to buy an app?
That’s the case with Cinematic Photo Effects for the Mac, a nifty photo enhancement utility which breathes cinematic life into a photo. The app developer’s website has nothing more than a title and an email address and not description of Cinematic Photo Effects, which is sad because the app has merit.
The so-called cinematic look is what you get with film; either photography or cinematography, and Cinematic Photo Effects makes it simple to get that film look onto any photo.
The app is relatively straightforward to use with options to crop, add film grain, change to a vignette look, and even apply a number of color and cinema filters as presets, each with color variations.
The zoom is a bit anemic as a slider bar at the top of the app and having a side-by-side before and after view would be a huge plus for a photo enhancement app that can alter photos, but it’s a minor encumbrance.
The slider bars for global mix, film grain, crop and others also have numeric counterparts for more precise and granular controls.
Cinematic Photo Effects can handle most of the typical Mac graphic file formats including JPG, TIFF, PNG, BMP, PDF, ICNS, GIF, and Photoshop’s PSD files, plus most of the RAW photo file formats supported by OS X.
The tools are somewhat unique among simple Mac photo apps and give regular photos that much adored cinematic look (hence the name). That means you control contrast and vibrancy, shadows and highlights by using the more than 200 filters and effects, or the 18 presets.
One issue you might have is horsepower. Cinematic Photo Effects requires Macs with recent and powerful GPUs– video graphic cards– but there’s a list of what is supported or recommended and a list of Mac video cards which are not supported.
If your Mac qualifies you’ll get a photo enhancement app that specializes in the cinematic look with little more than a slider bar adjustment and some presets.