Through the years there have been calls for Apple to buy Yahoo! and develop their own search engine to compete against Google and Microsoft’s Bing. Word on the streets says Yahoo!’s core business is for sale. Apple could buy Yahoo! with a few billion in Cupertino sofa change.
Here’s the problem from a content junkie’s perspective. There once was a time when content– that derived from newspapers, magazines, local TV stations, radio stations, and network TV and radio stations– was valuable.
Today, thanks to the internet, people are swimming in free content. No. Maybe we’re drowning in free content and it is increasingly difficult for content to standout from other content sufficient to make any real money. That means there’s a consolidation of content providers taking place all over the world.
The content landscape is littered with mediocre content manufacturing schemes, all designed to attract readers and eyeballs, all designed to force more advertising into a readership already ill with both ridiculously banal content and offensive, in-your-face advertising.
They say the road less traveled is often less traveled for a reason, but in this case Apple would do well to ignore Yahoo!’s fire sale and avoid the content roadside litter (often defined as clutter). Content is everywhere, inexpensive, mostly mundane rehashes from yesterday’s headlines, and with a shelf life at about 5-percent of a fruit fly’s lifespan. Every idea is rehashed, regurgitated, and replayed with vigor, and every so slightly over the top everyday.
Look at the growing list of major content providers on the internet scene today. Comcast, Fox, Disney, Google (YouTube), Facebook (user generated content), and hundreds to thousands of others tell us one thing. Content is generated in such volume that readers and viewers cannot keep up with the stream. It’s like putting a fire hose into your mouth and turning on the fire hydrant. You might be able to take in plenty of water for awhile but you’ll be worse for the effort.
Readers and viewers are fickle, too, which means content providers must constantly change and adapt as if some kind of infection that must keep ahead of the antibiotics. Some websites are the poster child of modern content manufacturing machines. BuzzFeed comes to mind, an exceedingly popular website which tells us everything we need to know about what is wrong with manufacturing content for the lowest common denominator, a machine which regurgitates salacious worthless pablum.
- This Is For Everyone Who Dips Their Fries In Their Wendy’s Frosty
- We Need To Talk About F%$#ing Delicious Empanadas Are
- F%$K Cereal (seriously; that was the title)
- Kaley Cuoco Got A Big Moth Tattoo To Cover Her Wedding Tattoo
This is from a site that ranks in the Top 130 in the world. Is it any wonder that voters have difficult picking a candidate who can articulate a problem and a solution from those who hurl insults and rage. What has changed since entertainment from the Roman Coliseum a few thousand years ago? Electricity and air conditioning.
Apple designs, develops, and manufactures the devices we love to use to create and communicate. Let’s hope the company remember its roots and avoids the pitfalls of trying to become all things to all people. That hasn’t worked out well for Google, Microsoft, Samsung, or anyone else.