Word on the streets is that Apple is considering, if not already in the planning stages of, setting up Apple Watch stores to match the dedicated sections of Apple Stores which will sell Watch. Where will you go to view and perhaps purchase an Apple Watch?
For most of us who are iPhone users who live near an Apple Store and didn’t buy an iPhone at a cell phone store, Walmart, Best Buy or other retail outlet, the nearest Apple Store is likely to be the shopping location of choice.
Having plenty of Apple Watch models on hand at their own stores is a given, the aforementioned foregone conclusion. Apple Watch starts at $349 which moves it into the low end of the luxury watch category rather quickly, so it seems less likely that you’ll see Watch on display at Target or Walmart, but it seems logical that it could make an entry at Macy’s, perhaps Nordstrom, Nieman-Marcus– except for one thing.
Watch is not a shiny bauble, despite the Gold Edition model which could easily top $5,000. Watch is married to the iPhone and, as with most Apple products, needs to be pitched well so customers can see how it works, why it works the way it does, what benefits and features it brings to a customer, and why it’s wedded to the iPhone.
Show and tell is important. I have trouble imagining the sales reps at Target, Walmart, or even Best Buy being capable of such customer training and precise presentations. That brings up another issue, not related to where an iPhone user will buy Apple Watch, but why buy Apple Watch at all?
Apple needs the show and tell presentation to identify clearly the features and benefits of Watch. That won’t happen at Target, Walmart, or Best Buy, so it’s likely that Apple Watch will be limited to displays at Apple Stores.