So it was with Antennagate and the iPhone 4, so it is with iPhone 6 and Bendgate (also cleverly named as Bendghazi). Again, Apple faces a disaster of monumental proportions that isn’t really a disaster.
In the case of the iPhone 4’s antenna issues, there were none. At least none that differed from the antenna issues that every smartphone maker had and has. Bendgate and Bendghazi are similar. The iPhone 6 can bend when placed into a tight pocket. That’s just like every large smartphone under similar pressure.
What’s going on?
There are at least three major forces at play here.
The first is Apple’s profile as the leading technology gadget company on planet earth. Samsung and Android may have more customers, but it’s Apple, for better or worse, which takes center stage. Apple is beloved by hundreds of millions and the target of many, even more so in the 21st century where sensationalism, distortion, and over-the-top headlines rule where facts fear to tread.
The second is modern 21st century digital media’s insatiable need to curry and create sensation. Just as yellow journalism over a century ago fomented wars and scandals to sell newspapers, digital media today foments similar sensationalism to sell webpage views to eyeballs simply to make a buck.
The third is Apple’s obvious desire to blend, mix, and create technological art which often bears offspring that is more form than substance, style over function. Do we need a thinner iPhone that is prone to bending? Or, can we Apple fans handle a slightly thicker iPhone which doesn’t bend but has longer battery life?
Antennagate, Bendghazi, and the next disaster (as yet unnamed, but due later next month) are a mixture of Apple’s own making, digital media, and the somewhat human characteristic of putting our heroes on a pedestal, bowing before them in the light of day, but throwing rocks at them as darkness nears.