Here’s the biggest way Apple Watch is different. I want one. Yes, I have watches; half a dozen or so, but they’re combo devices– watch and jewelry, very basic functions with various levels of style, and multiple price tags to match.
Apple Watch appears to be typical Apple. To use it, you need an iPhone, so Apple chalks up another sale and another linchpin in the ecosystem. But it’s more than a Watch.
Watches are not only functional, they’re functionally illiterate, and most smartwatches are not much better. They tell time. They alert, notify, bleep and beep. Or, they tell whoever is watching that you have a little style, some means of life, taste, and not much more.
Apple Watch is all that and much more. It’s stylish and comes with many visual options– size, colors, bands, and the standard scratch-proof sapphire screen, which also functions like an iPhone or iPad screen.
Functionally, can you name a smartwatch that does more?
What’s not to like about Apple Watch?
Price? At a starting point of $349 (probably for the smaller version, standard design stainless steel case), Apple Watch isn’t going to be cheap, so there’s plenty of room for Samsung, Motorola and friends to scramble around the bottom of the smartwatch industry looking for profits among the crumbs.
Style? Apple Watch isn’t likely to damage Rolex or the Swiss watch industry, but it might change the dynamics of who and why we wear watches, especially when the health capabilities are factored in. Remember, Apple Watch is version 1, a 1.0 release, so future Watch versions will be smaller, lighter, and have more capability– and evolve faster– than the original iPhone.
To those who say, ‘Hey, people under 30 don’t wear watches anymore. It’s a dying industry.’ I say, things change, and nothing improves without change. Now there are bona fide certified reasons to have a true blue smartwatch that does something useful beyond time telling and showing off.
To my husband I said, ‘If you truly loved me you would buy me this watch.’ He smile, nodded his head, and said, ‘Sure honey. When I have the time.’